Eric Toda: Global Head of Social Marketing, Facebook

March 8, 2021
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Tell us about your business/company or hustle. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?

I'm a marketing executive that has worked iconic brands like Facebook, Nike, Snapchat, Airbnb, and most recently Gap Inc. I am an advisor to brands like Yumi, Chinatown Market, Wardrobe, and many other brands. I also sit on the board of directors for non-profits Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), and a guest lecturer at UC Berkeley, Stanford, and Northwestern - what sets me apart is my desire to always put people on. It's not enough that, many times, iIm the only Asian-American in a room but i need to make sure i hold that door open for more people that look like me can't just thrive in roles like mine, but excel past me, past where I thought our ceiling was.

Can you briefly walk us through your story – how you got started and how you got to where you are today.

Dropped out of law school in 2008, joined Facebook which led to Nike, then Snapchat, then airbnb, then my first CMO gig at Gap Inc (Hill City), and now I am back at Facebook to help bring change.

What specific obstacles or challenges have you faced while on your journey? What were they and how have you overcome them?

Systemic Racism; always being mistaken for the IT guy, always being pushed to be the 'model minority' by staying silent. Blatant Racism has i've moved up, people saying 'chink in the armor' while looking directly at me in meetings, people asking if i want a certain food during lunch and learns. I shined harder and brighter through my work, my marketing, and my voice in the industry - made them realize i'm not what you think i am. I never subscribed to that model minority BS, I didn't grow up like that. So why should i now?

What quality or characteristic of yours do you feel is most important to you as an entrepreneur? Why?

The combination of hard work, purpose, and desire to represent all the kids like me that didn't end up being a lawyer (sorry mom and dad) or a doctor. its hard to say it's one thing, but many things that help me will myself towards the next role, the next campaign, the next firework show.

What advice would you give to someone who is just entering into your field?

Embrace your otherness, be proud of who you are and your experiences - that will set you apart.

How has AHN contributed to your journey? Who have you met along the way? What problems has AHN helped solve for you?

Shined a light on people who look like me who are doing great things. I would have never known as my industry is silo'd and you never see anyone who looks like me.

Support STOP AAPI HATE

#StopAsianHate work and the gofundme.com/AAPI we launched and got major agencies and brands to participate.


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