We serve Filipino-American Comfort Food and are known for our fun and familiar family-style platters, called "Baon Boxes." "Baon" translates to "a meal to-go."Being first generation Filipino-Americans, we are in a special position to preserve and push forward the culture and values our parents raised us with, the best way we know how...through food.
First generation Filipino-American brothers with a Filipino story to tell.Our memories of growing up Filipino often include a mix of food and family.Childhood best friends, Joseph and Paolo started an event bar catering company called Straight Up in 2015. Working events inconsistently, it amounted to being more just a seasonal side hustle for a few years.Fast forward to 2018, it wasn't Paolo's little brother, Chef Vincent added his twist to what Straight Up had to offer - Filipino bar food.The new Filipino bar concept took an identity of it's own in "Uncle Tito" - the fun uncle we all love at the family parties. Embracing our roots, mixing food and family.In January of 2021, we opened up for takeout and delivery servicing San Francisco and are located in the heart of the city's Filipino Cultural District.
This is all of our first times opening up a restaurant of our own so we are all really learning along the way. We understand this is a difficult time, especially for the food & hospitality industry, but the opportunity to open Uncle Tito presented itself and we ran with it.The whole journey so far has been challenging but our objective to provide a fun, delicious and uniquely-Filipino dining experience to more people in San Francisco keeps us focused.
Patience, and staying the course really. Doing all the little things and not taking short cuts. Learn along the way and get better everyday.
Patience and adaptability. I feel like you can't rush the process when starting out. Staying patient, staying the course, and tackling all the obstacles small or big will lay the ground work and gain momentum. With that said, being adaptable is key because you're paving the way and building your own outcome, so adapting to new challenges helps you stay flexible and learn different things. From then on just ride the wave.
Besides being patient and adaptable - my advice would be to follow your passion and your gut. I know that sounds pretty generic, but passion drives the motivation and keeps your vision in check. I think it's important to step outside your comfort zones and network with people in the field. We took a chance on a Facebook meeting group years ago and met Desi of Kultivate Labs who later helped us build our Uncle Tito brand. So I think networking and building relationships with other people, in your field or not, can go a long way.