by Eric Y. Chen
Podcasts are a great way for branding, marketing, and pushing out valuable content to bring in your target audience. Once you have a podcast launched, it’s about staying consistent and listening to your audience and growing with it.
If you’re curious on how to get started or figuring out how to get started, we’ve broken it down in 5 easy steps to get going. The most important thing is to just start and to worry about the little details as you continue to grow. Enjoy!
Things to consider when making a podcast is the topic, format, length, and name of the podcast.
Topic - Focus on your niche. Study how other podcasts related to your topic do theirs and identify ways you would want to improve. Is it to take a deeper dive into marketing, discuss strategies, or talk about your own journey. Asian Hustle Network started its podcast on a mission to uplift Asian voices in the business world. Topic and style of your podcast have endless combinations and the best way to figure this out is to start.
Name - The name can be an important part of the branding process but at the end of the day, it really comes down to the content and value your listeners get. You can go very straightforward with a self branded podcast like ‘the Eric Chen show’ or simply to understand a niche like Crushing it in Real Estate. You could go a little bit more obscure and let your content do the work.[Y Factor Podcast is an example of just that. Regardless of what you decide on for your title, what we’ve found is that as long as you’re consistent with pushing out your content, your followers will continue to listen for the content. Note, that you don’t want to overlap or confuse your own name of the show with someone else’s and make it easily searchable.
Format - When deciding on the style of the podcast, it can range from storytelling, interview, or even a group show where it’s not just you but with a friend. You can have a talk show with the occasional guests or it’s all strictly interviews. Depending on the topic that you choose, this can help determine your format and style that you want. We’ll follow up with tips for marketing various types of podcast formats soon.
Length - The average podcast is typically around 40 minutes in time, a general commute time as a lot of people enjoy listening to a podcast during their drive to work. This is when there’s the least amount of distraction going on in a listener’s world where you have their undivided attention. There’s no right or wrong length of time for a podcast. If it’s easier for you to do a short and sweet podcast that’s 10 minutes long, as in daily content, that’s great. It can become what your audience expects, or maybe it’s a 1 hour interview, it’s totally up to you.
Depending on your topic, think about how long or short you’d want to be consuming these stories.
Design your cover art and a description of your show to bring the brand to life. When you start to think about your podcast, you’ll want to take into consideration how your cover art will stand out from the rest of the podcasts that are already available. Take a look at the podcast section and figure out which one stands out to you. Take notes to incorporate such elements. A Podcast cover isn’t necessarily a logo, but you can incorporate a logo separately into the cover art itself. To personalize the cover art, consider putting your picture on there so your audience can easily recognize you and your show. Large fonts and bright colors are typical for the show's cover art.
There are various ways to get started with podcast equipment. Don’t let this be the reason that stops you from getting started just because startup equipment is out of reach or if you don’t know you want to invest in the professional items.
You can get started with as simple as your phone or laptop to do your recordings.
I started out with this SHURE microphone that you attach to your iPhone and you can get recording right away. It’s a slight upgrade from the iPhone’s mic and allows you to pinpoint directions. However, it still picked up a lot of surrounding noises, like a police siren outside of a building. At the end of the day, there were 0 complaints about audio quality in my first initial episodes and I was glad to just get started.
After you’ve got a few recordings under your belt and possibly launched a few episodes… you may want to upgrade your audio equipment to go legit! We recommend one of these two microphones.
Now that you have your topic, format, and equipment, it’s time to begin recording. What I’ve found is to get into the flow of things, a simple recording of yourself as an intro can get the ball rolling! If it’s a self talk podcast - you’re well on your way.
If you’re interviewing other folks, you’ll want to create a list and start reaching out to schedule interview sessions. The best way to interview guests at scale is to do interviews over tools such as Zoom. While everyone wants to have a talk show, with video recordings, be sure to start with baby steps.
You can use tools such as Zoom for interview recordings or tools that are already available on your computer like garage band, or free to download - audacity.
Depending on how much you want to spend time editing the ins and outs of your podcast, listen to others to see how you want it done.
Don’t forget! Some podcasts have intros and outros to lead people into the podcast. Take inspiration from your favorites and see how you’d like to do your intro. (Intros and outros are the beginning introduction, typically paired with some up beat music or beats to hype your audience). This is also a way for your listeners to remember you, especially if you have a great tune or jingle to kick off an episode.
You’ve designed, recorded, and added your intro/outro. You’re ready to release the episode to the world. Here are 3 recommendations on how to get your episode published into popular channels such as apple podcasts and spotify.
You want to choose a hosting service to upload your episodes. All of these platforms will allow you to syndicate your episode, meaning they’ll serve it across various channels that they do support: Apple Podcasts, Spotify, Google Podcast etc.,
Anchor - The fastest and easiest way to get set up and it’s free. Anchor is a newer platform and a lot of popular podcasts are now hosted here. They don’t have all the bells and whistles but for what you need to just get off the ground, it’ll be your best option.
Libsyn - shortened for ‘Liberated Syndication’ and they’re known to be one of the oldest and longstanding podcast hosting platforms. Because of how old their system is, it’s not as intuitive to get set up, but at scale this may be the hosting platform you’ll want if you’re in it for the long haul. Libsyn does charge a monthly subscription plan, tiered based on how much storage space you’ll be using for your episodes.
Podbean - is our 3rd recommendation for getting your podcast episodes up and running. They do charge a monthly fee for hosting your episodes but it is cheaper in comparison to Libsyn. Podbean is right in between both Anchor and Libsyn with a mixture of a more intuitive interface to get set up like Anchor while having some of the bells and whistles such as analytics just like Libsyn.
We hope you were able to take this information on getting your podcast started. Remember to always take baby steps and don’t get too inundated with perfection. The most important thing is to get started and you’ll continuously grow. Make sure to subscribe to our newsletter as we dive into how to expand your reach with your newfound podcast. If you’re looking for more information or have any questions, reach out to us at firstname.lastname@example.org.