Episode 44

Alan King (Cheung) ·  The Gen Z Fashion Designer Behind AKINGS

“I made this curved pant prototype and put it on the floor, and I remember taking a photo of it, put it on Facebook, and somebody reposted on Reddit and it blew up on Reddit. We suddenly became like the top upvoted, and somebody magically found like my Big Cartel website, and all of my traffic started coming into this blue jean that was a J shape.”

Alan King (Cheung) is the founder and creative director behind luxury brand AKINGS. His brand is recognized for its signature J shape cut, a cut that allows his denim to be worn by everyone from 4’11” to 7’0” – it’s a denim for all heights.


Alan’s designs include skinny stacked jeans, everyday tops/jackets, and essential accessories and masks. The label can best be described as “Clothing that makes you feel like A KING” and his brand can be seen on artists such as Lil Baby, Lil Nas X, Steve Aoki, Tyga, and many more. His work and industry opinions are featured by major publications like Entrepreneur, Esquire, Forbes, GQ, and Vogue to name a few.


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