Episode 62

Jon Thai ·  Harnessing Creativity and Passion Through Design

In 2016, Jon left his comfortable tech job working for a billionaire tech mogul to creatively design a life/career he had dreamed of(all while his wife was pregnant with their first child). His goal was to find a way to harness his creativity and passion through design to blend work/life in such a way where happiness, fulfillment, talent, financial stability, and purpose were all intertwined.


(Jon)athan Thai is an award-winning designer, entrepreneur, and native to the Bay Area. He is the co-founder of Hatch Duo: an industrial design/product development firm, Aggregate: A design-focused unconventional materials lifestyle brand, and Design Bros: a small art shop where he sells his art/designs on printed apparel and goods.


He’s worked on product designs for big companies like Sonos, Activision, TP-Link, Logitech, Sol Republic, and Ubiquiti Networks, as well as technology startups. His designs have been recognized with international awards such as Red Dot & IDEA, and  have been featured in media outlets like GQ, Mashable, Business Insider, High Snobiety, and even on CBS Series: California by Design. In 2020 Jon was recognized as one of IDSA’s (Industrial Design Society of America) 20/20, which recognized his firm’s contribution to local hospital’s PPE shortage.

Currently, he is co-founder/owner of two companies : Aggregate, an e-commerce watch and lifestyle brand(with roots in Kickstarter), and Hatch Duo, an industrial design consultancy focused on early stage technology startups. Jon and his partner also utilize Hatch Duo’s design capital as an investment vehicle for interesting and unique ventures. Some of these include ventures in AI/Data, Food/Health, Medical/Health, Sexual Wellness, Fitness Tech, and wearables.


Jon recognized early on that design and vision were super powers for business and life, and his goal is to utilize it to impact not only his own life, but to empower others to realize their product and entrepreneurial dreams.


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