After a career ending injury in figure skating, Michelle K. Hanabusa pivoted and dived into design and contemporary fashion. She worked for high-profile companies like BCBGMAXAZRIA and AEG. Following her time in the corporate world, she endured trial and error venture-backed experiences pioneering her own entrepreneurial narrative in 2016. As projects evolved, the name matured into WEAREUPRISERS, a community-driven streetwear brand. Since its start in 2019, the brand’s core DNA is rooted in valuing collaborations with activists, trendsetters, and warriors of change to amplify impactful and authentic stories to mobilize change.
UPRISERS: A BRAND THAT IS ROOTED IN DISRUPTING SOCIAL NORMS
is NOW LAUNCHING AT PACSUN
AVAILABLE 2.18 @ PACSUN ONLINE + 47 STORES NATIONWIDE
As an Asian American women-owned brand partnering with Pacsun, Michelle K. Hanabusa has curated the Uprisers.World collection. The new line embodies the spirit of an Upriser by unapologetically pushing boundaries – starting with designs that provoke conversations about community action, equality and justice. This is their first collection together but not the last. The long-term partnership between UPRISERS and Pacsun will continually broaden and inspire a global rebellious spirit for change – they’re just getting started.
Be the first to know when UPRISERS launches with Pacsun. Set reminder here: https://weareuprisers.com/pages/pacsun-x-uprisers
Follow @weareuprisers across all social platforms, and visit UPRISERS at weareuprisers.com.
Follow Founder @mkhanabusa on Instagram and TikTok.
Links from Episode:
- Instagram: @weareuprisers
- Instagram: @mkhanabusa
- TikTok: @weareuprisers
- TikTok: @mkhanabusa