Episode 45

Mke Kim ·  Finding Passion in Marketing From Art and Culture

“Partner up, collaborate across, mentor around. Those are the three ways that you build relationships in this industry. So partner up is I need that person. They can do for me, something I can not do for myself. That's a very different relationship than collaborate across, and then those who are just around you just mentor those folks. So when I go to a partner up or a collaborate across, all I'm really trying to do is be the jelly to their peanut butter and if I can't figure out how to do that, I'm going to expect, they're going to say no. So someone comes to you, Bryan, and they want to partner up because you've earned some influence. They bring better bring some jelly to the peanut butter. ”

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this: Marketing isn’t about closing a sale, it’s about opening a relationship.

 

When we get this part of marketing right, results follow. He has used this same approach to serve today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership.

 

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He coaches students, serves clients, and also records his show, the Brand You Podcast — a show dedicated to personal branding.

 

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