Episode 29

Sahra Nguyen ·  Transparency and Authenticity in Building a Business

“What can we, as consumers do to increase transparency and ethical practice in general? One is continue to align your buying power with your values. Money talks. Also by speaking up and holding brands and companies accountable or asking more questions—getting into the behavior of always asking where, literally, did it come from? So Vietnam is the second largest producer coffee in the world, and many people don't know that because of lack of transparency—because their coffee beans basically get rendered invisible.”

Sahra Nguyen is the founder & CEO of Nguyen Coffee Supply — the first-ever

Vietnamese-American & woman owned importer, supplier, and roaster of green coffee beans

from Vietnam. On a mission to transform the coffee industry through diversity, inclusion, and

transparency, Nguyen Coffee Supply has been featured in the Wall Street Journal, VICE, New

York Magazine, New York Times, Forbes, Fortune, and honored with the 2019 StarChefs Rising

Star Award. Early January 2020, Imbibe Magazine featured Sahra Nguyen as one of the

#Imbibe75 — people, places, and directions that will shape the way you drink in 2020.


Nguyen graduated from the University of California, Los Angeles (UCLA) with a double major in

Asian American Studies and World Arts & Cultures, served as the Director of the Writing

Success Program at UCLA, has worked in non-profit youth arts, grassroots organizing, and

freelance journalism.


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