In partnership with the world-renowned Chinese Fashion designer, Guo Pei, Mattel has launched a Barbie doll celebrating the Lunar New Year Festivities.
According to Mattel, it features Guo’s “signature embroidery detailing” with intricate designs of golden phoenixes representing femininity and grace; and water and wave motifs symbolizing wealth, nourishment, and resilience, which is traditionally worn by Chinese royalty.
It appears she has taken inspiration on its design from the Qun Kwa, a traditional Chinese wedding dress that often features intricate motifs incorporating dragons and phoenixes.
Mattel Senior Product Designer Joyce Chen said Guo played a very active role in designing the doll, picking its special features from its hair accessories and shoes, down to the Mari sculpt for its face.
Created by Senior Packaging Designer Laydiana Chiv, The box that the doll comes in has an “extruded window that stands out from the doll box” and “golden accent foil” matching the elegance of its traditional Chinese dress.
The doll is also a follow-up to Mattel’s previous Lunar New Year doll Signature release, which featured a peony-print cheongsam.
The Lunar New Year Barbie doll, a project facilitated by the Asian Couture Federation, will be available for purchase at $75 beginning on Jan. 24 with a three-doll purchase limit.