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Roslynn Alba Cobarrubias is a Filipina American serial entrepreneur who has helped launch, market & sell various companies. She has produced over 500 concerts & editorial programs with artists like Bruno Mars, Justin Timberlake, Justin Bieber, Drake, Kendrick Lamar, Eminem, John Legend, Rihanna, Jay-Z and more. She’s previously been named to Billboard Magazine’s “30 Under 30,” The Source Magazine’s Power 30, spent several years working for Myspace, and has featured in media outlets like Forbes, Finsmes, LA Times, LA Weekly & Asian Journal.
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Intro: (00:00:00)Hey guys, welcome to Asian Hustle Network Podcast, My name is Bryan.
And my name is Maggie
And we interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals.
We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us.
Maggie: (00:00:23) Welcome to the Asian hustle network podcast. Today, we have a very special guest with us. Her name is Roslynn Alba Covarrubias and she is a Filipina American serial entrepreneur who has helped launch market and sell various companies. She has produced over 500 concerts and editorial programs with artists like Bruno Mars, Justin Timberlake, Justin Bieber rake. Kendrick Lamar, M and M John legend, Rihanna, JZ, and more. She's previously been named to billboard magazines, 30 under 30, the source magazines power. 30 spent several years working for my space and has featured in media outlets like Forbes fins, mez, LA times LA weekly and Asian journal. Roslyn. Welcome to the show.
Roslynn: (00:01:10) Oh, it's an honor to be here. I love everybody that you guys feature. So it's an honor, to be on this platform.
Bryan: (00:01:14) definitely amazing introduction. We want to learn more about who you are. What was your upbringing life?
Roslynn: (00:01:21) My upbringing. I mean, it's, it's a typical Asian American household. You know, my mom came from the Philippines when she was 22. She met my father here in the States and you know, really at first she was working as a dietician in the hospitals, but then she became an entrepreneur. She became a car salesman, and then she became an insurance agent starting her own franchise of farmers insurance for over 25 years. So she was a single mother raising four of us. In one household. I was the third and she really wanted us to have to be a doctor to be a lawyer, mostly because, you know, compared to where she was growing up, she just wanted stability for us. I didn't realize that until I got older. That that's why they're so critical of what they want you to do until I went to the Philippines. But yeah, I lived in a household where it was very like, Oh, you got an, a that's cute. but, but, but very, it was very American and their ethnic at the same time, she would cook Filipino food every single night, but we didn't speak the Tagalog or native language in the household or which cities you grew up in. I grew up in the best city in the world called Walnut California in West Covina and diamond bar sits. Lovely utopia. They call them on it.
Bryan: (00:12:44) He hasn't done. No. Walnut is a suburb in LA. Yeah, this awesome over there. Great Asian food, Greek culture, green school.
Roslynn: (00:02:52) Yeah, I, I joke that I spent so much time trying to get out and now I'm just spending my time trying to get back. Cause they live in downtown LA, mostly because of work, but I would love to just relax.
Bryan: (00:03:06) Yeah. Walk us through your journey too. Like how, like how do you start into the entertainment industry? Like how'd you how'd you get into my space. That itself is a crazy story.
Roslynn: (00:03:16) Yeah. I mean, we'll, we'll try to do a short story long or long story short. So when I was in elementary school, my sisters were very into. You know, makeup and clothes. And I was really into hip hop and music and basketball. There's four girls. So one of us had to be the boy, and that was me. So in elementary school, I would bring home, uh, bring recordings of. The radio, the top 10 countdown and played to my classmates at lunch. Like I knew what was going on. Right. I'm like, Oh, listen to this song. They're like, I like the song, but I knew it was in the top 10 countdown. So they would like it. Well, that passion for like just watching award shows, watching MTV, yo MTV, raps, bet. I just fell in love with music and I fell in love with basketball. And that was really what I consumed my time with.I was really an introvert. And so I spent you majority of my. Um, elementary school and junior high involved in music until I started, you know, really deejaying, you know, when I got records and turntables, and I started creating these again, these mixed tapes or these recorded mixes for my high school classmates. And then I became the DJ at lunch or the dances. So that was always a passion. That's what I always wanted to do. But I, I never thought it could be a career. Right? So on the other side I had, um, I was very into politics was when I thought I was going to be the next mayor vomit. It's still a goal. It's still a goal. So for me, enough Maui over me at 2040, my mom. Well, you know, she was really adamant on, on choosing a career that would be able to stabilize herself to be able to take care, take care of the family. So that's when I enrolled into political science at UCI, I went to school there for the first semester and right. My grades were okay, but I found myself always ditching class. You know myself like, Oh wait, no, wait, no, no one's taking attendance. Like I hated it. You know? And I, I talked to him as counselor and I said, I don't know what to do because my mom really wants me to do this, but I, I don't like it. And she was like, well, what do you do on the weekends? I go to hip hop clubs. I go to the record shops and, you know, um, I love listening to music and she's like, well, You know, forget about what your parents think, forget about what your family thinks or your friends. And if you had all the many in the world, what would you be doing right now? I was like, I'd be doing music.
And she's like, well, that's where your passion and your purpose is so focused. So figure that out. That, that summer of my first year in college, I went home. And then they had an audition to be a VJ at this music television network. And I was so excited. This is my colleague. I went to the audition probably, you know, from walnuts to, to LA or to Hollywood is like a good hour. And then I stood in line for like maybe seven hours and I made it to the top 10, but then the casting agent said. You know, how tall are you? And I said, well, I'm four 11 on a good day. I'm Filipino. And she laughed. And she said, no, how are you going to do red carpets? How are you going to do that stuff? She's like, she's like, she's like, you're too short. You'll never be on TV, but you know, you have a personality. So try radio. And I remember leaving the audition and I felt stupid. I was like, man, why did I even think that you could. Pursue your own passion, you know, and I was like crying. And then there's two hour traffic back from LA to Walnut repeating what she said. She said, you should try radio. You should try radio. Oh, maybe that's my gateway. So then I started researching, there was no YouTube or Google at the time. So I started researching, uh, where you could get a radio show. Near where I live, which was Walnut California. And then there's this amazing college called Mount San Antonio junior college that had a radio station with a one mile radius called case SAC 90.1 FM.
And I went to the radio station. I said, I really want a radio show. I think this is what I'm going to do. And this summer, and I want to find out this is my calling. And they told me he had to take radio broadcasting classes. And so I enrolled into radio broadcasting that summer. And they loved it. I, I didn't want to leave class. I stayed after and was like asking my professor questions, et cetera. And then I wound up getting the radio show. And then I a, after that I decided tell my mom that I wanted to pursue music instead of law and go from a UC. To a JC. I broke her heart, is it fine? But you have to pay for it. And then, Oh no, we're going to do that. So I went back to my old high school job, working, selling shoes at the West Covina mall at the athletes, but I would go to class. I would do the radio show at night. I would use the money that I would make at the athlete's foot to create flyers for my radio show. And I would drive to all these hip hop shows to meet artists like the black APS or drastic five, and then get them on this. Tiny Mt. SAC radio station, but that was so tired, but I loved every minute of it and I was broke. Broker than broke, but I just felt like that was, I was doing something, you know, and so that's what really kicked it off. You know, from there I moved the, the radio show to Cal state Fullerton. We started getting bigger artists and bigger guests, and then I started interning at different places and working for free at radio Disney and radio express.
And then I got my first job at, as on-air, uh, programmer at the first online radio station. Which led me to becoming the director of marketing for this networking organization. It was called the national association of record industry professionals. So what our job used to be is exactly what I told you. It's very similar to Asian hustle network. That's why I fell in love with what you guys do. We went to get put together workshops, panels, networking breakfast is, and just try to get everybody in the music industry to talk to one another and to like, you know, Specifically professionals, because you also have the people that are beginning, but it, my job was to get, to try to get the professionals in the room. Well, at one of those conferences or panels, I met crystal Wolf who is one of the five co-founders of my space.com. And so a lot of music startup companies would come to these notes events, like how, how entrepreneurs come to your events. And you told me the idea. And I was like, It's like, can you guys remember Friendster Asian Avenue? And I was like, Oh, this is genius. I can promote my radio show on my space.com. That's all that my goal was to have this big radio show me as a DJ. When I came to my space.com. I didn't know. It would become the number one website in the world, the 200 million users, you know, the goal was just to get the radio show promoted on there and it would be faster cause I wouldn't have to pay for flyers.
I wouldn't have to drive around everywhere. I could just direct message everybody. So he asked me to put together a list of marketing strategies that I use to help fill the networking events. And part of those things was, was getting entertainment. And, you know, I had developed all these relationships from the radio show over the years that I was throwing launch party for the black IPS Apple song. It was his first song at the golf cause I helped put together the music video with director of Patricia Jenessa, the Luca movie, and we were having a celebration party. I said, well, this could be a myspace.com party. You need to have. Parties or events with artists and then the fans will want to be a part of it and they'll need a MySpace profile to get in. And that became the first, like my space.com party. And so then I left that the networking organization, she was sad, but I, I started as the first person and artist email@example.com. There's probably about 15 people there. And, and, and then, and then it started gradually growing from there. So I started first by getting the artists involved because once we had the artists on, then we got their fan bases. And they didn't have that before. Cause they were just trying to get to everybody in anywhere they're doing like bikini contest and all these weird marketing strategies that really work. But once we applied music to it, it definitely changed a path. And I want to being there for 10 years, traveled around the world, launching it. Yeah.
Bryan: (00:11:27) Your story has so many good nuggets to it. It's identifying. You're passionate early on, you know, like not a lot of people have this luxury. A lot of us, I realized in the Asian community fighter passion after, after college, like after we do what we're supposed to do, and the reason how we find a passionate as we go through a life crisis, you know, Oh my God, I'm not happy. My corporate job I'm meant to do more than this. And you find your passion out the hard way, the fact that your mom has been so open with about that. Which you at a, such a young age, so amazing, you know, a lot of credit to her for, for enabling to de-select that.
Maggie: (00:12:03) Yeah. I just want to point out a couple of things, like, first of all, the counselor who told you to, you know, don't, you don't have to listen to your parents. You don't have to listen to anyone else, just follow your dreams. Like it's so rare to find a counselor like that. And I just want to say like, Like prostitute counselor. Like,
Roslynn: (00:12:21) I feel like with giving these talks, like everyone asks me that and I want to find her her name. I don't know how to find her because she was also, you know, AAPI. So she kind of got it. It's not that I was going in there calm. I was going there in tears. Like I hate my life. She, she was going through the same thing. She's like, I've been there before and I'm going to tell you right now, the path you're going to take, you're going to figure it out. And I was like, I'm so thankful for that. Because every time I do speak at a college, I get nervous because I know there's a lot of college students that feel the same way. And I actually. I get, I get scared when they write me. They're like, I talked to my mom and I told her, I'm like, okay, first. So like, think about it and what are you going to do? But it's so true. You never really get that advice. And so now after this, like I'm 40, right? When I speak at college or these events, I realize that's my purpose now is to be that person to say what guidance person told me, because. Had I not, you know, what ha what had, have, have happened. And, uh, specifically to that, to the Asian and Filipino communities, cause we grow up so much and we don't really realize why our parents are telling us this way.
We think they're against us when they really. Love us. And so I, I think that whole journey, even my music career journey there, the reason why I got to work with it, a Justin Bieber or Drake is so when I couldn't go to the school and I show a picture with me and Justin Bieber or Drake they'll pay attention because if I would talk before, there's no picture though. I kind of, yeah, yeah. Follow your dreams and whatever. So I think all of it was a part of it. The grand circle.
Maggie: (00:14:01) Yeah. That's amazing. I also wanted to point out, you know, you mentioned that you were under five feet and I I'm also under five feet. So I love how you were able to like, just because someone says, no, you can't do red carpet. Like, how are you going to do that? You didn't give up after that, you know? And you took that and you actually pivoted. And try to seek for other opportunities. And just like hearing you tell your story about you hustling, you know, you working your nine to five and using your income to pay for, you know, printing out flyers and everything like that. You're just like seeking out opportunities for yourself. And I really love that about you.
Roslynn: (00:14:34) Yeah. There's two things about that. You know, I, I wish I didn't take that. No. So literal and I tell that to everybody now, because when I was at my space, I want to posting the Grammys red carpet for CBS. And they gave me a box to stand on and was interviewing comment. And Justin being right. Everybody is like, And then like you look at Ellen degenerates or Oprah, you know, it's really not, it could have been that casting agents preference. Yeah. And then, and then to, yeah, to, to, to, to definitely pivot for some reason we shame people when they have a side hustle. Yeah, no. Um, and I wanna, I wanna like diminish that fact is like, no, we're, we're Asian. We get shit done. That's why we can multiple things then it's okay. It's okay to have another doing something else to, to pursue your passion. And you could still have something full time if you're a nurse, be a nurse, but if you love singing, so join the choir on the weekend. You know, I definitely believe in that.
Bryan: (00:15:31) Definitely loved that a lot. I mean, side hustle, I feel like shouldn't be shamed. Quite normalized nowadays. And we actually encouraged by hustling a lot in Asia hustle network, because you can never really, really depend on what income you need multiples.
Roslynn: (00:15:45) Oh yeah. I know. I wish they told us that when we were younger. Yeah. Have more that they tell you to get a job and work there for 50 years and going from a
Bryan: (00:15:57) different generation from parents. Another really good thing I love from your story is your willingness to work hard and in a new industry without pay or anything, you know, you're just trying to gain experience. And a lot of people out there right now, I feel like, you know, the only one decently, they get paid for it. The only, only want to pursue their passion. They get paid for it. But a lot of things that you perceive, Ralph the beginning with no experience, most of the time, you're not going to get an opportunity to get paid, but everything you learn then creates a building block and a foundation for you down the line. So I really appreciate that part of your story a lot, because that's the true hustle and that's the hustle in the Asian hustle network. So I love that a lot.
Roslynn: (00:16:36) Yeah. I mean, I learned early on because I'm from Walnut, California, Mike, who's an entertainment there, a cyber room. I think they said your Gerardo group there, but like to get people to get onto the radio show, I had to hustle. So then go out to LA and then bring them down or have them call by the phone. And those relationships always led me to another relationship. And then I worked for a networking organization. Right. And a lot of people were just going in there, their hustles. So that taught me early on to just build a relationship, even if it's volunteering once for an event. The relationship with the person you work for can change. And it was always the way that I got my job was always somebody recommending me. My internship would be over. They would be sad or, and they felt bad. They didn't have a job for me, so they would call somebody. And then I got my next job. I think the most challenging part of that was talking to my mom and like, I got, you know, radio Disney job that, okay. How much are you getting paid? Well, I will get $8 after I do the street team, you know? So you just have to do it for yourself and know what you're doing and why, because you'll always try to seek validation from other. People, but it only yourself can really know what you're doing and why you're, why you're doing it. But definitely the building relationships is important.
And you guys know
Bryan: (00:18:00) that absolutely good point. Well, that relationship focused on your passion and goals, because money will come later as like, as you're doing better and better, like money will just come. Just pursue your passion goals first.
Maggie: (00:18:12) Yep. Absolutely. And so what was your experience like at my space? And while you were meeting all of these celebrities, like Justin Bieber and Jay Z, what was going through your mind at that time? Like, did you feel like you were nervous or did, were you actually like really comfortable in that stage? Ready?
Roslynn: (00:18:28) So is that comfortable around artists? Cause I already had the radio show and I was producing concerts. That's one thing I forgot to say between when I pick up a networking job, but, but I think it's equivalent to people that are working at Instagram or Netflix right now when you're in the middle of it. And you're the biggest company in the world or Google. You don't know because you're working so hard every day and you don't realize what's happening around you. You get more phone calls. People are asking for their MySpace passwords or their girlfriends. Oh my goodness. But you have a job and your job is to try to get as many people to utilize the platform and try to help artists get to that next level. So when I'm meeting Justin Bieber, he's not just in Bieber yet. He's coming to the office with his mom and he's playing basketball and he's there for three hours. And we're trying to get him to leave like, or Drake. He's like uploading mix tapes free in Canada. And we just see this kid getting millions of plays. And when you research him, he's just this actor from Canada under grassy. Like, so the, it was really their early stages. Um, so they were, they were new artists and they were easier to work with. It was, it was kind of fresh. I love that feeling of finding somebody. And then, you know, with Bieber, we went from. Doing his first live stream in my office to then, you know, interviewing him on the red carpet or Drake. It was him giving away his mix tapes for free. I featured him on the homepage of my space and then making him be ITI rookie of the year. Like whenever they were able to do things off of my space was awesome because they're in the real world now. And like they're actually getting credibility right. When it got nervous.
Was when it was like childhood icons, like, like a Jay Z or a Janet Jackson, you know, to this day I asked Jay Z for a photo. I said, Hey Jay, can I take a photo? And he stands 10 seconds dead just looking at me. And then he walks away and I'm like, wait, what was Jesus? Never going to be like, yeah, come take a photo. That was your moment to take a photo. You didn't take your photo. He's like, So there's always been a couple of moments like that, you know, where it's so hard. I can't even, you know, a lot of artists has happens that way. There's just some people they're already just like makes you nervous, like a Nicki Minaj or Rihanna, like. I can't say anything other than, Hey, did you need water? Rihanna? You know, even as a new artist, she had that vibe about her. So yeah, I definitely cherish those moments, but it was always exciting meeting somebody. From our own AEPi community. Like when Bruno Mars first came to the office, you know, far East movement, when they were starting out, they were, they were guest on my little college radio show. And then now they have a multi-platinum single, like on the radio. Like those moments are just probably my favorite. And especially when it came to Asia as this like, ah, homepage, email blast, what else can we do? We're going to help you blow up because you need it.
Bryan: (00:21:27) Yeah. Kind of curious out of curiosity, like, no you're doing such high level stuff. Do you practice any sort of affirmation or any sort of meditation when you're home? How do you deal with all these constant. I don't know, quote, unquote pressure or stress that comes your way. Like, do you have any, because
Roslynn: (00:21:44) today is a really stressful day. To be honest, I still have to do it. I, I w probably 10 minutes before we got on our call and I think that's why I joined the call early as I can inhale and exhale. I, I didn't realize meditation is, is this is so much needed, but because I always have a hundred. That's in my way. And I have so much responsibility that if I don't take the time to just calm it down, it'll make, it'll make me nervous. You know, until this day I still study. Well, now I am for sure. Is the law of attraction and manifestation looking back at my career, I didn't realize how much I manifested and how much I did. And once I realized that I want to look back and trace it, and then how can I. Tell other people this, you know, especially at a young age, but I definitely do manifestation. I, I want to predict, you know, what's going to happen in five to 10 years and it gets kind of scary because it, all of it has mostly happened. Scary in a good way, you know? There, there are always bumps along the road, but yeah, for sure. And, and being again, four 11, that comment still sticks with me. Even as a firstname.lastname@example.org. I was, you know, the head of artist relations, but I would walk into a room and that the table is there. And I would sit on the side because I would feel like I'm just as four 11 Filipino, you know, and not really take my leadership into. To to that because it, cause I felt, cause how I left her. When I walked into the room, they thought I was an intern until I talked, you know? So I definitely work on manifestation. I'm building confidence on, you know, overcoming anxiety until this day. And I think it's something that we'll always deal with, especially as we grow and grow with our goals.
Bryan: (00:23:23) Yeah. And it's super powerful hearing from you too, because a lot of people out there feel like they're alone when you're achieving such high level of success, you're like. Am I, the only one that feels this way, am I, am I just be weak? Am I being insecure? Like what's wrong with me? And you speaking up about those sheds light. On all these people who are struggling. And we thank you a for that,
Maggie: (00:23:48) I'm actually going through a manifestation process right now, too. And I have to say, like, it works wonders. I think a lot of people will feel like, Oh, it doesn't do anything. You know, what is the point of it? But once you start it. And once you start looking back and seeing how much you've changed, you realize that you actually speak that stuff into existence, right? And once you start repeating it to yourself and you know, do affirmation, do manifestations and all of that, you have to start believing it. And once you believe it, you'll actually start doing the actions that you need to do to get you to that place where you want to go.
Roslynn: (00:24:22) Exactly in layman's terms. You know, when I try to explain it to younger people, it's like, you know, when you're, when you wake up in the morning and you want breakfast, right. You think about what you want to eat order from the app, or you cook it and then the food is there, like that whole process of you thinking about it, having a good feeling about it to you eating it. It was manifestation. In that literal sense. Sometimes a Postmate delivery doesn't come and you have to order, but just that in general, if you think about it, I mean, you have to know what you want before it comes. And some people think manifestation is, Oh, I think about it. And it's going to pop up in front of me. No, the law of attraction means action. You know what you want, but you have to take the action to get there and you have to feel good on the way there otherwise, you know? Yeah. Well, it manifested itself. I'm still learning till this day. And again, a lot of it has been helpful by just looking back. And I think for the same for you, if you think about when you guys started H and a to what it is now, and like being old for the world, like. You've you've done all of this, but you have realized your manifesting, but now it's going to be even faster because you know how to, how to expedite it.
Maggie: (00:25:35) Yeah. Right. Yeah. Yeah. That's amazing. So let's talk a little bit about third floor network, um, the marketing agency and the video production company that you started. Um, you know, we'd love to know what was the inspiration behind that and what was that journey like?
Roslynn: (00:25:50) So when, when my space, um, started going through its trials, because they started built trading to build the old website on top of an old website. Right. So new, but new platforms come along and it's always great to be second. So there's Facebook, there's YouTube, there's Twitter. I'm getting calls from these companies, including, um, the music companies, whether it's Pandora, Spotify, et cetera. And these job offers were coming in and. I started thinking about, well, then I'm just going to work for this company. They're going to give me a salary and then. You know, sell the company and be done with me. And then now I have to go promote Spotify instead of my space. Like all of these artists joined my space, we had millions there. So, um, you know, Justin Timberlake, he came on as an investor in the second wave of the new MySpace and he had a best friend that worked in the office. His name was Kenneth. Um, I was thinking about potentially leaving for one of these big music companies and I was crying and I said, you know, this is my, my baby. I've been here for so long. And, um, I feel bad. The team's gonna feel sad if I, if I go. And he looked at me, he's like, do you own this company? And I said, no, he's like crying. Get the F out. You know, it is like, you're right. And so before I took a job at another company, um, I was like, I wanna, I just want to create something on my own. Like all these relationships are built and, you know, I wanted to get into video production and to artists relations and publicity and stuff like that.
Um, and third floor radio was the name of my rage, my radio show. So I called it third floor network is really amplifying the power of the network for people to help one another. And I wasn't getting paid for every little thing that I did, you know, I might do publicity for you for this one artist. And then I might produce this music video and get charged for this, but it, and it felt good again, you know, like you go through these phases and I started remembering the counselor of like, why are you doing the things that you do? And that was, I just really love networking. You know, and I eventually changed it to Ross marketing because I think with their floor network, people didn't really associate who it was and what it was. So then, you know, that, that came to, uh, a later iteration. But yeah, I was there, um, for a couple of years before. I was approached by an old myspace.com employee that was a colleague of mine and said they were looking for a CEO for this company to help, uh, closing of, of their, their, um, initial funding. And it was a music company initially. And now it's my, the idea. Of DVO came because I helped create the name, my DVO, which is my discovery video profile.
And they said, uh, just for a couple of years, I'll help build it. And then we were gonna, you know, potentially, um, sell it or, uh, or, or create something big. And that's when I, I worked on that for a couple of years before we had sold it in 2016. And so my whole time at their floor network was just strictly focused on creating my Debu.
Maggie: (00:28:57) Hmm. Wow. That's amazing. Yeah. I love how you, um, rebranded it to Roz. Cause I, Brian and I always talk about how personal branding is so important and for you to find the opportunity to kind of do that rebrand and really make sure that your customers or your clients are connected with who you are and what your brand is. It's, it's very important.
Roslynn: (00:29:18) Yeah. It was a, it was a it's advertiser term for rent of site. So, you know, right. It's a, it's a, it's like an acronym, but it was really like, like, okay, we need a videographer. Who do we call it? Let's call Roz. You know, we need, yeah, DJ let's go Roz. And that's really what it was. Commission-based yeah. Also the first part of your name. So the convention that I made to it. Yeah, for sure. I learned it from Karen Stonewall too. I don't know if you know Karen civil, but an Oprah. I mean, she has she's on this. Cover over magazine every month. Oh, network. And you know, she's not like coming up with subbies brand new, she knows the power of her bread.And so that was the inspiration behind that.
Bryan: (00:30:02) Yeah. Love that. What kind of challenges did you face as, as you're doing this, you know, as a founder, as a CEO, like. What challenges were you facing on a daily basis? Because you like to elaborate on those types of stories too, because you know, the entrepreneur entrepreneurial journey is extremely difficult. You know, you have to look yourself deep in the mirror every morning. Like, why am I doing this to myself?
Roslynn: (00:30:25) Sure. I mean, the first part, when third floor network, there there's different phases of my entrepreneurship. So the first one was when I went on by myself and I had savings and it was my savings that what I was using, right. I had zero team. You know, and you don't think of like insurance and payroll and all of those different things that come with it. And LLC, like those little things and like paying a CPA. I like you don't, you don't think about when you first launch your, the second phase is when I became, um, You know, I asked to be CMO and not CEO. And I asked to be co-founder because they were just going to make me the COO, but I was like, no, I need to be a co-founder I wasn't a co-founder of MySpace and I helped launch it and they sold twice 580 million and then 35 million. Um, so then, so then they made me co-founder and, um, we were so excited because now we had, we had funding, we had $4 million in funding. Yeah. So. There's the third floor network with me that was like working for my apartment and my computer. I had a PO box as my address. Now we have fundings. So we're getting the $12,000 a month office. That is a sky rise. And we're getting all these fancy desk and this conference room just so I could bring my mom so she could see the conference room, you know, in Beverly Hills. So just for all entrepreneurs, I think that that's what, they're, there's two fold there's number one, we don't predict how much we're going to use of our own savings. And then we don't really have an ROI, like a P and L I didn't know what a P and L was. It was like that, that you just, and then, and then when you work for yourself, it's harder for people to pay you.
Right because you don't have an accountant. You just have yourself trying to ask somebody else to pay for you. It's like asking a friend when they owe you the money. Right. But when you have an accountant and you have a team and they know that you're a business, it's easier to say, no, you owe me 10 grand for this project. But if you buy yourself, they're like, Oh, we owe you 10 grand. What's wrong. You just need the money. Are you having hard times? No, but I did the project. I know a lot of freelance people feel that way photographer or you're like, uh, even, um, a restaurant or any, any time you're in a, in a, in a, a position where you own it. People wait to pay you as much as possible. And so you have to have that flexibility in your income to be able to, to, to withhold you from month to month. Um, And then th the second part, you know, when we created my Divya was just the overspending of like anything like the big, I don't know, the fanciest facts, so we didn't even know fax people. We just had a fax machine, coffee machine. You make all of this, all of this stuff that, um, I think once you get funding as well, you, you, you, you, you, you don't think about what's going out and how, what what's coming in now that I work for a company, abs CBN, where every dollar matters, whatever you're spending, we have to know.
How it's coming back in I've I've learned that like even the $5 that you're spending to buy somebody, a coffee, like, how are you making that back? When we launched that second company, we spent a lot, a lot of money wasted on things like an office. Like now I would have just used a coworking space. I'm like, what did I spend? All that money on that? Hi. Hi. Cause it's what you know. And I think even during those times, we all bought new cars. We all like. You know it when COVID, I think that's the one thing that you, that made us realize everything. And you talked about, you know, being anxious and being honest about this, there's two things. Number one, like the nice car that you have, the $10,000 bag you have, you can't even use it, you know? And it feels silly now, right. To drive around in your Lamborghini while people are like losing their jobs and you're holding this, like. Whatever this Birkin bag, where am I in? You're walking by homeless people on the street, you know, like one bag would feed like 10 families in the Philippines. So there's that. And then their second of like, especially in entertainment during COVID people started second guessing themselves because these artists, these DJs would travel the world. They would step on stage, get a shot of dopamine from the people that they were entertaining. But now they're stuck at home.
And so they're like depressed and they're anxious and they're second guessing. Even myself. I was like, maybe my mom was right. Like I should've gotten into or nursing or something. Cause they're still valuable in this world. Like, what am I doing? So I think, um, I know, I didn't mean to stray too far from the question, but I think that this COVID time made us really realize what's important. And then now in business, it's even more bottom line for those entrepreneurs. It's not about what office you're going to get. It's like, How are you going to survive? You know, a lot of restaurants had to close down a lot of clothing lines, you know, so, um, you know, and people are getting more into the service side of the industry, but I think those are the, the main things. Any, any entrepreneur will, will, will face is, um, you know, not having the right team also as, you know, trusting the wrong people. And not having things written down on legal paper. You think that your best friends are that you're close, but if you don't have stuff written down and when it comes to things like selling your company, you know, there's, there's things that are gonna are going to happen. And people. You know what, remember that friendship, but they'll just care more about their grades. So yeah, there's, there's a there's I could go on for days. That's a whole other podcast, an entrepreneur
Maggie: (00:36:19) love it, love it. I love the transformation. And, you know, you have obviously learned so much throughout your whole journey and just seeing you become so successful is just amazing. And what would you say would be your goal is in the next, let's say five to 10 years.
Roslynn: (00:36:35) So, um, in 2016, um, after we sold my DVO, I was kind of going through that time where I needed, I needed Debbie, my guidance counselor again, cause like, what am I going to do with my life? Um, what am I going to do? That's meaningful. And I started thinking about how she said, um, you know, what do you love if you had all the money in the world, what would you do and want to wake up every morning? Um, Doing cause that's where your purpose and your passion lies and, and went through all these things in my career, just chasing what I thought was my passion and my purpose. And then I got a call from Apple team of, of the black IPS him while I am Joe coy, Cassie Liane, V and executives from Netflix, Google and YouTube were being flown to the Philippines with, from the Philippines tourism board on an influencer executive. Tore the Philippines. They wanted us to promote the Philippines as a tourist destination so that we can help enrich the culture that lives there. We're still a third world country, but we have some of the most beautiful resources. And so I had never been to the Philippines. I'm 36 years old. I don't speak the language. You know, I'm like I'm American. And when I walk into my corporate office, I don't want that for them to see that I'm Filipino. I don't want them to see that I'm four 11 because. That doesn't always work in the corporate world. People will get promoted above you if they start thinking that you're Asian or Filipino first they'll think that you're not a leader. So I grew up hiding that, but when we went to the Philippines and the first thing that we saw, as soon as we got off the airplane was extreme poverty.
You know, you're driving through the streets and you're. Seeing people that look exactly like you, that look like your nieces and nephews and they're eating from the trash can, you know, and then we drove to, to that to two different parts. Apple showed us the schools, he built in the Philippines with Google, and then he took us to the beautiful islands of Barack high or Palauan. And then again, you see little kids that are selling trinkets. And they worked for one person and they don't even make the money. That one person is, is, is taking all the money. But during that journey, when we're walking through that whole time, everybody recognized Apple because Apple is the biggest Filipino in the world. After alongside Manny Pacquiao and Joe Koy was with us, but he was, he was a new comedian at the time. People would light up when they would see him. You know, we didn't have to deal with traffic because TSA and the cops would like spread out that the, the streets, they were grandmothers that were 95 years old. There was five-year, five-year five little five-year-old little boys that would stop and they would sing black IP songs. And then I realized what I wanted to do with my 20 years of entertainment experiences to help create more apples so that anybody throughout the world. You know, it can feel that, especially for our community, you know, I could only name Bruno Mars, Illmind, and Apple as the three, but far I smooth for Asians that I had interviewed in my whole 20 year career.
So as soon as I got home, I started volunteering to helping produce, um, different. Uh, Asian and Filipino festivals. I started producing, uh, heritage nights like LA Clippers, Filipino night, Korean night, Chinese night with the Clippers. Um, as, as Roz marketing, until I, I went to go speak for a company called abs CBN, which I work for now. And abs CBN is basically the Disney of the Philippines. So they had 11,000 employees. They own movie studios, TV networks, radio stations, record labels. Et cetera. And they asked me to speak at their event called TFCU talks, which is a similar to a Ted talk, but for our community at the colleges, and during that talk, I started learning of what abs CBN is and, um, what it did for the Filipino community worldwide. They ran the Filipino channel, which has over 4 million subscribers worldwide. And when I went to go speak at Google. With another person that was on that trip with me, that the folks at abs CBN. So if I could meet with them and they told me what their plan was to hope to internationalize their music, their, their content, their events, et cetera, and asked if I would join as a consultant. And so under Ross marketing, they were my they're one of my clients. And eventually they said, we don't want you to work on anything else. We'd love. If you could just run, you know, be the global head of music. And our mixed platform, which is a TV network and a radio station, mostly for the second gen multicultural, um, Filipinos, similar to a bet.
It's created by Filipino creators as well as artists, but it's for the rest of the world to consume. Um, and that was about a year ago. And I said, yes, and now I'm a part of a part of abs CBN. And it, it has its challenges. Um, but it brings back that purpose and that mission. And, and so now my plan is, is. Visibility with credibility. We're all of us, you know? Um, and I, I know for some that it's, it's different, you know, it's, um, It's it, it's something that I'm not familiar with because, you know, I don't speak the language. You know, I'm very different in that sense. Everybody at my company speaks to college and I come from the mainstream side. And so they're looking to try to be more mainstream, but having to, to merge the two has, has, has been, has been a new challenge, but is what I'm working on and it's, what's going to happen. You know, just this year alone, you signed Nicole Scherzinger. She was in a sea, all Emmy's commercial with. Um, Billy Porter and Lin Lin, Manuel Miranda. And we worked with the TWN company and, and AAM during the Emmys for that to be on, you know, our artists and eco Pasqual was in Joe Coys, new Netflix, special. Our artists can be released songs with 88 rising, and now we're working on multiple projects together. Um, and ADA rising launch paradise raising, which is an all Filipino town at label. So. I am creating this for, for, for, for the younger versions of us out there, you know that, so they don't have to be the lawyer first and go to YouTube, all right. And go through that, but they can see themselves and be like, no mom raising and doing it. And they're all from diamond bars. So I'm going to keep using it. I didn't have that. I was like, I don't know anybody in music, but I just want to do it, you know?
Maggie: (00:42:52) So Roslyn, what advice would you give to you an aspiring entrepreneur? This can be just in general or in entertainment as well,
Roslynn: (00:43:01) uh, for an aspiring entrepreneur. What advice would I give and trying to think of myself when I was younger, um, There there's a couple of things. Number one, of course. Uh, I always say it, but Martin Luther King said, you don't, you don't have to see the entire staircase. Just take the first step. So when you're young, you don't really know what you like, you kind of like music, you kind of like are just. Do something, you know, like if you, like, if you think you want to be a dentist volunteer that summer and work in a dentist office, because you might hate it, you know? So number one, take the first step and I know what you, what you really love and what you're passionate about. Don't think about anybody else. But when you wake up in the morning, what would you love, love doing? And number two, um, Don't be afraid to take credit for your work and archive your success. These interviews making me uncomfortable because I was usually the person interviewing. I was like, why does anyone care? What a four 11 Filipino from Walnut has to say. Right. Um, and why should I be interviewed? But. I realized by telling my story. There's so many others that feel that way and, and just, and, and, and are excited to learn about this. The people that go to Mount SAC or, or came from the JC system to Cal state, like they there's there's this whole like fairy tale. That's. That's that's normalized and saying, no, I came, I came from Fullerton, you know, and I worked in the music industry and I went to the Grammy. So it's like, I think, I think that is, is just also just, just trusting what, what you, um, what you want to do and believing yourself, archiving it and, and, and. Um, having it on a website on a YouTube, wherever you can, because that's your resume. You know, your social media is your resume and that's, what's going to get you the next job. It's the, it's the, uh, in college for young entrepreneurs still in college, I would say. Um, don't focus just on the classes again.No, one's taking attendance, focus on all the other stuff outside of college. The people that you need to meet within the industry, the internships that get you the experience because thousands of people graduate every year. And what differentiates yourself or those relationships and that experience.
Otherwise, you're going to be sitting another few years working on that. Right. Um, and then for, for new entrepreneurs, um, that actually have, you know, a product and that they're, they're selling and stuff like that is really, um, knowing, knowing the why. You know, we live in an age again where we don't care about the Gucci bag or the Lamborghini. It's like, we, we care about the why, like, what is your brand doing to help the rest of the world survive the pandemic right now, um, and live a life that is content and full. And that's why I'd say, start with the why for, for the, the established printers, uh, for the, the early on college and high school is start with the experience and the relationships.
Bryan: (00:46:06) Yeah. I love that advice a lot. I wish I listened to this podcast when I was much younger age. Thank you for that.
Maggie: (00:46:12) Yeah. I love it too. I think a lot of people, um, they realize that they can make an impact, but it's time to kind of figure out like, how can we use our impact? Yeah.
Bryan: (00:46:22) It's also an age where, you know, your company is just not a company anymore. It's a brand. It's how are you helping other people? You nailed it, you know?
Roslynn: (00:46:31) Oh, that's one thing I forgot to tell you. Okay. When you first start out, because cause for me, I was like, Oh, I need to work for this music company. I need to be this VJ. And that's when I've succeeded. Right. And then I worked for MySpace for 10 years and then it became my identity. I was at know short real for my space, but these, they don't let these companies or these. These job titles, like define you because what I've seen in the music industry, and it's sad because you have some of the top booking agents now, right. That are making millions of dollars. There's no concerts, there's no Coachella. So they're not making any money, but now they're not getting any phone calls from these so-called friends. Right. And because they were attached to these companies, they were attached to these titles. You have to know who you are and your value to the people around you. First. And so you can walk in and out of companies any time you won't be attached to that. And if you get laid off or if you get like, um, or someone gets hired or this or that, it's like, no, you know, your value that you bring into the company. If the company is of no value at you, walk yourself out of that. Sometimes we feel so attached to these titles or see these companies. Or if we don't get the right title, we don't get the company. We get depressed, but build yourself up to. To be that self-sustaining business. And you'll, you'll have confidence in wherever you go, because you'll know your value. You know, you're like I'm Asian hustle network and I know what I bring to the table. What do you have to bring to our table? I have thousands of people that we influence, you know, so.
I think, I think that's still, I wish I knew that I wish I knew that like, in my 10 years it took me, you know, probably a good year and a half before I got the confidence to be like, okay, I could leave this company. It doesn't. Yeah. Thank you so much for that advice, Rosslyn. Well, it was amazing hearing your story and it was such an honor to, you know, learn more about it. Um, yeah. How can our listeners learn more about you online and or where can they contact you?
Roslynn: (00:48:35) All my social media is the same. It's residency, R O S L Y N N C, except for Twitter. There's no C um, it's just Rosalyn. Um, and then Rosalyn c.com is my, my website. The platform that we just launched is called mix M Y X. Uh, it's a global TV network, radio station, and 20 million homes were on the dash radio platform. We have lots of great music coming out, um, and we feature everybody, you know, it's, it's, I can't wait for our movies and our film and our events to come. We're going to do some digitally to start. Um, but we'll start, you know, doing more and more events. Um, and Asia rising. They have their, their, their event on Tuesday where, uh, one of our artists will be performing. But that's it. You can find us at mixed out global Myx dot G L O B a L. And hopefully you see yes. More and you'll see, you'll continue to see our visibility, um, in the mainstream with all of us working together. And that's just going to encourage hopefully more to then speak out on their own passions and purpose. And I hope to be the Debbie of somebody in their lives. Um, and that's what I'll continue to do.
Bryan: (00:49:49) Well, thank you so much.
Maggie: (00:49:52) We'll leave all of that in the show notes. Thank you so much. Rosland
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