Taking it from her unforgettable and scary experience involving safety and security, Rajia Abdelaziz realized the importance of women’s self-protection which made her put up Invisawear, now a leading safety device manufacturer.
Together with her best friend and now business partner Ray Hamilton, they designed a piece of wearable tech that allows the user to call for help and alert emergency contacts at a double-press.
InvisaWear is jewelry that can save lives. Although their components resemble ordinary accessories, they are actually safety devices supported by America’s top security supplier (ADT).
The devices have a secret panic button that can be set to dial 911, send a pre-programmed text message to five emergency contacts, and send a GPS location to the emergency services. They are worn on the body so they are nearly always available.
The co-owner was quoted saying “InvisaWear also partnered with ADT to provide access to video streaming, voice activation, and self-defense classes as a way of “equipping people to protect themselves,”
Compared to a cellular phone, it is a more accessible safety device which comes in the form of a charm necklace.
Considering women’s safety as a very important issue, Abdelaziz rejected high-paying job offerings related to her electrical engineering training just to prioritize her advocacy even if she struggled with many challenges in starting it up.
Though laborious, Invisawear was able to raise millions of funds for the safety device.
Five years after its founding, the business has grown to produce more than just gold and rhodium-plated jewelry. It now makes fitness bands, hair accessories, and keychains, all of which have timeless appeal and fashionable, practical designs.
According to Abdelaziz in Forbes, several of their items are now also available in unisex versions since they discovered that safety wasn’t just important for women but also for some guys.
The business intends to grow in Europe and the Middle East and just announced a new cooperation with a Canadian security company.
Invisawear is a technical advancement that has significantly improved people’s lives.
Abdelaziz emphasized “One of the best moments of my life was the first time one of our devices saved someone’s life,” she says, “a young woman had been badly injured in a car accident and her keychain saved her life. Her dad was able to get to her and be with her while they waited for an ambulance, who knows how long it would have taken to find her otherwise.”