To increase search quality, Google introduces the E-E-A-T framework—an acronym for Experience, Expertise, Authority, and Trustworthiness. These four qualities drive SEO and ultimately audience search. Here is a deep dive into the framework to boost your SEO game.

Experience

If your content includes relevant case studies, quotes from professionals, and SEO keywords tailored to your audience’s needs, you have met the experience quality standard.

Expertise

Unlike experience, expertise comes from you as the writer. Being an expert doesn’t mean using jargon—it means supporting your claims with statistics, insights, proven results, or even your own qualifications on the topic.

Authority

Authority goes beyond expertise. It is your brand’s reputation in a given field. Authority is earned over time by consistently producing high-quality content that establishes credibility.

Trustworthiness

The most important quality and the culmination of all three previous aspects. Trustworthiness involves having a strong reputation, providing reliable and accurate evidence, and ensuring website security, such as using HTTPS.

Why AHN Solutions?

Understanding the EEAT framework significantly enhances your SEO performance. However, achieving all four qualities can be challenging. Let AHNS handle your SEO—our services ensure your content is reliable, accurate, and trustworthy.

If you want to learn more about our services, visit the AHN Solutions website at asianhustlenetwork.com/services/