Indian Designer’s Iconic Lehengas Make Mark in Sustainable Fashion

Renowned fashion designer Rahul Mishra has emerged as a leading advocate of ‘slow fashion’ in the industry, redefining bridal wear with his unique ethos.

Since his debut in 2017, Mishra has seen a remarkable rise in demand for his bridal lehengas. Today, eager customers face an almost five-month wait to own one of his coveted designs. Mishra’s talent has also caught the attention of international celebrities. He recently made headlines for dressing Zendaya in a stunning blue sari at the opening of the Nita Mukesh Ambani Cultural Center in Mumbai.

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Mishra’s accomplishments include being the first Indian designer to showcase his collection at Paris Haute Couture Week in 2020, a feat he continues to achieve year after year.

Drawing inspiration from ancient Indian designs that utilized calico textile, an unbleached fabric made from cotton fibers, Mishra creates lehengas that embody an off-white, ecru aesthetic. The brides who choose Rahul Mishra lehengas appreciate the uniqueness of his designs, characterized by intricate embroidery and unparalleled craftsmanship.

The surge in wedding attire sales, especially during the COVID-19 pandemic, has helped Mishra support and provide employment to over 1,200 embroiderers from rural communities in India. The impact of his creations extends beyond fashion, creating meaningful opportunities for artisans and their families.

Rahul Mishra’s journey started from a small village in Uttar Pradesh. Although his initial aspirations to become a cinematographer were met with rejection, his decision to enroll in an apparel design program opened doors to a fulfilling career in fashion.

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