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Tinger Hseih is an entrepreneur with the travel and food blog Dash of Ting, which promotes cultural diversity through food. Utilizing knowledge from working in the corporate advertising coupled with her experience creating content as a blogger, host and influencer, she founded the marketing consultancy Dash of Media, specializing influencer marketing. Tinger has also been featured or hosted shows for Tastemade, Thrillist, and Buzzfeed. And she’s worked with brands such as Whole Foods, Qatar Airways, Paramount Pictures, and the Mexico Tourism Board.
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Intro: (00:00:00) Hey guys, welcome to Asian Hustle Network Podcast, My name is Bryan.
And my name is Maggie
And we interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals.
We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us.
Maggie: (00:00:23) Hi everyone. Welcome to the Asian hustle network podcast. Today we have a very special guest with us. Her name is Tinger. Tinger is an LA based travel and food blogger with a passion for sharing, promoting cultural diversity, travel tips, and healthy regional cuisines. And with over 11 years of digital advertising experience and over four years as a content creator, she works with brands and tourism boards alike because of her expertise in this industry, she has been a featured on Buzzfeed Tastemade Matador network and the Thrillist. Tinker is the founder of dash of media, which is a fully integrated business solutions consultancy that provides expertise for digital marketing, influencer marketing, content creation, and expense shale activations. With 17 years of digital advertising experience and content creation combined Tinger has built strong relationships with media partners, vendors, and influencers. Tinger welcome to the show.
Tinger: (00:01:21) Thank you so much for having me in such a nice chat.
Maggie: (00:01:26) It's all you, you're extremely impressive. And we're so excited to have you on
Bryan: (00:01:30) so happy to have you in the show and we want to hop right into the, you know, like how'd you, what is this idea of entrepreneurship and freelancing? Was it something that you had in your DNA the whole time? Like how did your childhood shape this version of yourself?
Tinger: (00:01:45) You know, ever since I was very young, I've always had these little side hustles, mostly just for fun. I would walk dogs and I would charge my neighbors like a dollar, like every time I'd walk them because they wanted a dog so badly, but my parents said no. Um, and then even in, um, College. I started creating, uh, like events and then charging companies to attend events, but have the event be free for students, um, because it was a career fair. And then on my last gosh, not to date myself, but, um, my last year of college, I started creating websites because back then, Creating websites was, it was very hard. This is like the front page days, you know, where you, you didn't have like wigs or I don't even know if you had WordPress back then, but you manually had to code everything. So I would just like create these websites that look that great. But back then it was like a big deal. And then I would just. Sell them to these like sororities and fraternities and I would make like $200 an hour. So it was yeah. Creating these little opportunities for myself and that kind of helped shape where I am today.
Bryan: (00:02:51) It was really awesome. Yeah.
Maggie: (00:02:52) That's amazing. And talk about your experience growing up. I think you were born in Taiwan, is that correct?
Tinger: (00:02:59) Correct. So I, my family and I were originally from Taiwan, um, all of us, except my youngest sister was born in the us. And I came here when I was about three years old. My father, um, was here to get a PhD degree and then my mom convinced him not to leave. So that's why we ended up staying here. And I'm very, very grateful for that.
Maggie: (00:03:19) That's amazing. And so while you were growing up, did your parents kind of have like a tiger parent mentality where they have like expectations of what you wanted to do for your career? Or were they more like laid back?
Tinger: (00:03:31) Oh no, they were very strict. Like they were like, you can't rest, you can't play sports until you get a 1300 on your SATs, which I finally did on my third child. And yeah, it took a little bit of time. Um, And they wanted me to actually go into computer science. They had told me that like, Hey, we'll pay for your college if you, um, enroll in the computer science program. So I did that. And to be honest, I didn't like it at all, but my parents did also enroll me into like a web designing, um, Class as well. So that's how I learned how to like, write an HTML and create those websites. So it did pay off a little bit, but it was very torturous, probably the first two years of college. Um, before I decided to, uh, enroll in like economics classes and that way from there, my parents are like, especially my dad was like, yeah, I don't know what you're going to do with your life. Like the econ degree. And I was like, Oh, I'll just go into finance. I think I could make a lot of money doing that. And so when they heard that they were like, okay, that sounds reasonable because they understand finance. They understand engineering. My dad has a PhD degree in chemistry also. My mom, surprisingly, she has a degree in Marine biology, which is totally fair. But, um, now I understand why I love the ocean so much. Um, and so when I went into finance, they were really happy about that. And when I went into digital advertising, they were like, What is that like, what, what are you doing? Citi group Smith, Barney. It's like such a, you know, fortune 500 company. Why would you ever leave? And I'm like, well, I'm getting paid like 25% more at my next job and this job. And they're like, it doesn't matter. And they just didn't understand the digital advertising world until, you know, until. Probably when I moved over to my space, at some point, they're like, Oh, okay. We know what my space that'd be for that. They're like, I don't know.
Bryan: (00:05:26) Yeah. That's so cool to hear. I mean, I don't want to date myself, but when I, when I majored in computer science, my parents are like, what is that? Is that going to make you any money? Like you need to be a traditional doctor, you know? But, uh, I think when parents, at the end of the day, it's like, they want you to be happy and they want you to be financially stable. Yeah, it's just a parent mentality. When you look at it from a feature perspective, when we're parents in the future, we want our kids to do something that is sustainable, that I can carry out your strength and give, provide that, that, that we think that they should be happy with. Right. Then when you demonstrate that you can be happy with this, you know, this new space, as soon as they start building confidence in you. But yeah. They're not confident right off the bat. It takes a lot of time and effort. So I'll show them. This is a possibility,
Maggie: (00:06:15) I think it's just a natural reaction to, because they're not familiar with all the new industries and fields that you can go into to make money now. So whenever they hear something that they don't know about, they're like, uh, are you sure? Like how are you going to make money? Like, like that. So it really just takes some warming up to do and to show them that you know, that this is a viable way to make money and I can show you yeah.
Bryan: (00:06:36) Many time, walk us through it. Like, what was that? What was the full transition into this new world? And like, what has it shown you about the world? How, like, talking about our experiences too.
Tinger: (00:06:48) So I started so. Fast forward past, you know, my finance career. And then now in the digital advertising world, um, I want to say about a few years, maybe five years after I started working digital advertising, I, I started working in sales and then I always knew I wanted to do something for myself. I hate when people tell me what to do. So I think that's always, um, One of the reasons why maybe other entrepreneurs start as well. Um, and I always wanted to equate my efforts and my work with my income and I, I always thought that way ever since I started working. And, um, so what ended up happening was I was actually on a weight loss journey to lose 20 pounds in about two and a half months. And then. Started asking you how, like, how did you do that? Since I started teaching people through an MLN and I know they get a bad rep, but I actually had such a great experience, um, teaching people how to like, you know, change, shift their mindset to become, um, more open and also what they could do to improve themselves and to think of sales, not as like a snake oil or shoe salesman or not that I'm knocking any of those jobs because they're all important. Um, But that like, you're actually helping people, you're providing a service, you're providing a product that could eventually help them in the end. And so with that mentality, I felt like, you know, I get help a lot more people lose weight if I just start posting this on social media. And so I started my blog to post the recipes of like different ethnic foods on that are lower carb. That helps me loosely. And people were asking me, cause they're like, I don't want to eat salads anymore. I'm like, okay. I don't want to use that either. I started creating those recipes. And then people start asking me like, Hey, what can I eat? That's you know that when I go out to eat, because I don't like to cook, I don't know how to cook. And so I started posting those types of foods that you could either relatively lower carb on my social media channel. And then people started messaging me from like all over the world, like India, the middle East, like Europe. They're like, Hey, thanks for sharing this. Like, you know, because of you, I started losing weight, just making small tweaks and, and I always preach. It's not about perfection. It's about progress. That's that's basically how I started. And then. The turning point for me of like going full for like going full time is actually I was working for a company that was working with influencers and because I was already starting my blog and I was starting to become a budding influencer. I started working for the platform, Tastemade and hosting shows and it started to become a conflict of interest. Cause number one, I was doing shows. I started doing like one show during a weekday when I should have been working. Sorry, sorry, sorry. Um, and then. And then, uh, eventually I, because I was on Tastemade, I started getting sponsorships for the live show and because I was doing that, I was like, Oh, this is now becoming a conflict of interest because like, am I supposed to give my company a cut of this? Or how does this work? So I ended up deciding to like invest in myself and believe in myself and just take that leap of faith. I don't. I don't, um, recommend that for everybody, but because I worked in sales and because I had been saving my bonuses, it did allow me for a little bit of a cushion to have that. Um, yeah. So, but that was basically the turning point for me to go on my own.
Bryan: (00:10:23) Oh, wow. That's really awesome to hear. I mean, I think the one good nugget that you mentioned before is it's not about perfection. It's about progress. And then I love that growth mindset, you know? Cause that can be applied to anything. It's so applicable. It's like entrepreneurship or getting, getting even started with any sort of hustle. Right? I think the only thing, the biggest thing stopping us from getting started is cause we're w we want it to be perfect, but we realized quickly when you start any venture. There is no perfect time. You just do it, you know, and you make, you make it perfect. So I appreciate that.
Maggie: (00:11:03) Yeah, absolutely. And I love how you kind of like grew into this space where, you know, you realized that you were helping other people, you know, and you get to do what you love as well as getting the satisfaction of people saying like, Hey tinker, like, I love what you're doing. Like, I was able to lose some weight based on like what you are putting out. That's just, I've thought that was like the best feeling. And that was probably what drove you to even continue. Right.
Bryan: (00:11:24) So we know that you travel a lot around the world. How many countries have you traveled to when you starting this entrepreneur journey?
Maggie: (00:11:31) Yeah. And what made you like, what, how did that kind of start? Like how did you decide? Okay. I'm, I'm traveled the world and started trying out different foods all over the world.
Tinger: (00:11:43) Yeah. Um, you know, I think. Well, I can't speak for all Asians, but I feel like inherently, we love food, any kind of like tastes good. And so I started traveling. Back in 2007 way before I started my blog and I started my blog around like 2015. And one of the main reasons why I did that was because I was coming off of a really hard breakup. And I just wanted to go somewhere tropical and fun and good people and good food. So I ended going to Rio de Janeiro and I also have family in Brazil, like extended family in Brazil. And I remember my. And my mom's cousin had told me like, Oh, you should go to Brazil. It's great. It's wonderful. Um, and so when I was coming off this like really harsh breakup, I decided like, you know what, I need to go somewhere. And I thought about the Snoop dog video. Beautiful. I don't know if you've seen it. Um, yeah. But I thought of that video and I was like, I got to go there. So that's how I ended up going, um, and started traveling. And because I had such a great time, I went back again two months later, and then every, every year, like at least twice a year, I just traveled internationally to a different location. And I got really. Fired by the people that I would meet along the way, um, lessons I would learn like from my dad about like not wasting food and going to Bali and seeing how hot and humid and how hard these people are working in the field to get your rice. And so from then on, I was like, okay, I will not wait, definitely don't waste rice, but just be more cognizant of like, you know, eating or getting enough food for that day or for that week. Um, and trying not to waste food because. People work really hard for that, right?
Maggie: (00:13:22) Yeah. That is so amazing. Just hearing you. Yeah. I, I think that a lot of people actually, um, you know, when they're unhappy with their job, they actually say, I wish I can just quit my job and travel and eat full time. Just like very much to my Q-tip. And I think that, I think that a lot of people think that, you know, it's so easy, you know, to do that, to do what you love, but can you talk about like, what was like the hardest thing to do that, especially because you were traveling alone. And as a female solo traveler, like what are some of the hardest things that, that you had to endure just traveling alone?
Bryan: (00:13:55) How do you run a legitimate business while I travel?
Tinger: (00:13:59) Yeah, so, well, the first few years I wasn't running a business, I was just doing it for fun. And then I had accumulated a lot of like friendships over that time period and all that, a lot of knowledge with regards to food. And then when I started writing my business on how to show people how to lose weight, I was taking all of that. Variance and putting it into the different recipes to show people. Um, and then while I'm traveling, I'm lucky where I have a virtual assistant who does help me from time to time. And also a lot of times different types of campaigns or partnerships are very cyclical. And so there are certain time periods that like, Certain regions of the world, they need a little bit more press, um, for travel. So then I'll work on those campaigns then, and then there's other time periods where like it's a little bit more food focused. So usually the last quarter of the month, I don't really travel as much because that's when all of the different brands are looking to work with content creators, uh, you know, hone in on the holiday sales.
Maggie: (00:15:01) Wow. That's really amazing. And so, you know, when you were, um, starting out, you know, going, traveling and stuff, can you talk about, like, what was your most amazing meal that you had thus far?
Tinger: (00:15:14) One of my most amazing meals, I do want to preface by saying hunger makes the best flavor. So one of my most. The written meals that I can remember was actually a Morocco. And after a very, very long flights, um, there, and like looking for what's called a Riata, which is a bed and breakfast. Um, this whole, this taxi he took us to, it was me and my ex boyfriend at the time he took us to, um, I Riyadh. And on top of the Riyadh was one of the nicest restaurants in all of mirror. Uh, where was it not Fez in Fez? And like, there was some woman playing the harp, they had all of this food out and they were so nice. And, um, just so such great hospitality as if they were your family. It was, it was amazing if we got like a little bit cold, they had a blanket that they'd put on you. I mean, they were just short of like, spoon-feeding. The food that he learned, like the savories sometimes slightly sweet, uh, types of foods and almost, um, like anyone tried different types of foods. They have this thing called mesic plates. Have you heard of that? Yeah. So they had a bunch of music plays. And then my, one of my favorite foods is to gene. So they had like a lamb to gene. They had like a chicken to gene and I just eat everything. And they're like, Oh yeah, food. I was like, Oh my gosh. But it was, it was just being under the weather was like 70, or like seventies, 73 degrees as like light breezy here, the heart playing, you have like delicious music. I mean, it was for me, like one of those like memorable, like food experiences.
Maggie: (00:16:54) Wow. Yeah, that's amazing. I'm getting hungry. Just hearing.
Bryan: (00:17:00) Yeah. I want to quickly talk about your, your company, Dasha media. Um, how, how did this company come about and how would you work with different brands and find clients for this company that you started?
Tinger: (00:17:13) So it's kind of a. Situation where as a creator, I, you know, I get asked enough times where other brands are asking you, like, Hey, do you have any other creators that you could recommend for this campaign? I'm like, yes, I do. Because now I'm like, In this industry as a creator. Um, and then I would preface by saying, Oh, by the way, I've worked in digital advertising for X number of years. And then, so I know exactly what the brands are looking for is I've literally worked across almost all of the fortune 500 companies at one point, like every single major vertical across the entire us. You could ever imagine, like I've worked on it from anything from like auto entertainment, CPG to like even weird, like. Spammy like weight loss or like obscure like political campaigns. I ran those campaigns. So I'm pretty well versed in what most brands are looking for. And so, because I can speak both languages. Um, a lot of brands are curious as to how to work more. Um, Efficiently with creators. And so, because of this demand for, um, you know, that type of partnership, I was able to create Dasha tink to put those two together. And of course I can give like more like a branding, like overall branding perspective for brands as well through social media. But I fee rate is actually helping a lot of brands. Uh, You know, find a particular influencer that they're looking for to like hit the niche market pretty much anywhere in the world and not just that, but because I'm part of the industry, um, I can actually create holistic campaigns where we could have like groups of friends just promote one particular brand, like an online conversation, like the Kardashians. And it's really hard to replicate that through the platforms, through other like managers that. Don't know, who's friends with who, or like, you know, if there's tea or drama going on. But like, I know most of that information because I know when I'm in the industry on both ends and also I do a lot of research and, and I love it.
Bryan: (00:19:14) So that sounds, yeah, that sounds amazing. Yeah. Out of curiosity, TLA, how did you find these brands? Do you just email them? Do you, they contacted your social media and then you maintain the list. Like how did you cultivate the bread list?
Tinger: (00:19:26) Yeah. So some of my initial relationships actually came from, um, my partnerships when I was working in digital advertising through other companies. Um, and then a lot of it has also been just, uh, making connections through LinkedIn referrals, through friends and also just DM-ing and messaging. Um, Like brand directs. You would be surprised. People are very hesitant, but at the end of the day, it's like, just reach out if they say no. So what just keep going. Find someone else, Brianne team. It doesn't matter. Somebody is going to say yes, if, if you can position yourself to be of help for them.
Maggie: (00:20:01) Yeah. Awesome. And in terms of, you know, partnering the brand with the influencer, can you talk about like, what are some of the things that you look for to ensure that you're partnering the right influencer to these certain brands?
Tinger: (00:20:14) Okay. The number one keeping is whatever brand I'm working with. I need to understand who is the demographic? Who are they trying to reach? What is their age? Where do they, you know, where do they live? What is their lifestyle behaviors? And then based on that information, then I find influencers who have a very similar demographic that way they're the influencer or the creators demographic. Could be the brand's potential consumers, without those two things being like a match. It just doesn't make sense either. And I've seen this both on the brand side and the influencer side that, that they just don't really understand what. You know what the consumer, the audiences are like, and that's where the disconnect is. But because, uh, I have this experience, I'm able to pretty much like pinpoint out who I assume that the consumers are, and then I have a client verify and then I have a pretty good assumption of who, um, the creators audiences aren't based on the content that they produced. And then I put the two together when they make sense.
Bryan: (00:21:11) Yeah. Yeah. I mean, out of curiosity, too, like, You know, the marketing, it takes a lot of time and effort in order to, to convert that into conversions, right. To sell product, like in your opinion, like how often does a brand need to work with a particular influence in order to sell the product efficiently? Is it one post? Is it 10 posts? Like how does, how does that process work?
Tinger: (00:21:35) Yeah. It, you know, it depends on like I have seen versus as quick as one post, even a story, it depends. Number one on the price point, it depends on how engaged their audience is and how useful this product is. So for instance, my particular audience is skews a little bit older, like late twenties, about 45, even sometimes up to 50. Um, they're they care about like healthy products cause they care about their body, what they consume. So they're willing to buy products a little bit higher. Price point and they can convert pretty quickly. If they see something that I'm showing them that they like, and that, that could be helpful for them. But other times, maybe there's no conversion because again, if it's not a good fit, they're just not going to convert. And also if the influencers are not used to like. Like teaching their audience, um, something new then oftentimes you'll see, uh, the, the comments saying like, Oh, this seems spammy. I get that. You need to like make money, but this seems so spammy. But for me, like, I must be like selling every day, selling, you know, ideas, products in a very unique way. That's a no matter if I'm actually selling a service, a product, like they just assume it's because something there's something unique about it that they should try.
Maggie: (00:22:51) Amazing. I know a lot of like influencer marketing platforms. The influencer is able to set their own rates and provide their own reshape and stuff. Are the brands able to negotiate with the influencers as well?
Tinger: (00:23:04) Yeah. Yeah. Um, I mean, through those platforms, do you usually, they, they may already have like a, that idea. Um, because my assumption is that if they're going through the platform, the platforms have a designated total budget amount, and then it's up to them to pitch that, to. The brands themselves and say like, Hey, these are all the people who applied, which ones do you want? This is kind of the designated budget. Um, if we want all of these people, maybe it's going to cost more, maybe it's going to cost less. Um, so yeah, or maybe there's like a set price or set the just depends on the platform, but I highly encourage both ends to negotiate. You know, because at the end of the day, like no one campaign is going to be the same for one person versus the other, because you want to think about like, Oh, is this only going on? Um, my social, you know, social media channels, is it going on the brand social media channels? Is this going to print? Are they going to like dark posts or white list? Um, my posts like, you know, to monetize. So all of those things matter.
Bryan: (00:24:05) Right. Absolutely. That's really good insight into what you do. A lot of it, because you know, top of the social media influence is such a hot topic right now. Everybody wants to be associated associate influence. Can you see this glamorous life where you can do what you want? Travel the world, eat good food. Sub-parts as true, but it does require a lot of hustle to maintain that, to maintain a lifestyle, right? Because. Yeah, the way we see it as like Instagram is like a highlight reel of the best thing that happen in your life, but behind the scenes, you know, your hustle like crazy. Those are the part that you want to highlight to people that you know, that it does take a lot of hustle drive and concentration to make these things happen. And as we transitioned the topic over into social media, I know I've, I've been seeing a lot on clubhouse lately. Yeah. So based on the topic of social media, What is your opinion on being an early adopter for different types of platforms and. At what point should you start holding down and doubling down on a certain platform than the other social media platforms? Because it's just so many nowadays, right? It's just, so yeah.
Tinger: (00:25:14) Yeah. I say pick platforms that you absolutely love to be on, right. If I could start all over again, honestly, I would probably do YouTube. It takes a lot of work. And the reason being is it's the number two search engine in the world. Um, and the, and if you have like the evergreen content, like that's like the perfect place for it. Uh, Instagram is great and you can get bursts of like, um, budget from brands this way, but in the longterm of, uh, you know, your business, I think YouTube is better. I think. Owning your own property. Like your own website is ideal. I have that as well. I'm actually utilizing printer snore to drive traffic to my recipes there. And, um, I mean, I do love] Instagram because that's where I make a bulk of my income, but I'm loving clubhouse. I love. I love meeting new people and because of the pandemic is a little bit harder. And I think clubhouse is a really great way to do that. And you just, through the sheer sound of voice, you could tell are these people that sincere and they not sincere and you can kind of call it the bullshitters, like more quickly. Yeah. And you're saying a lot of time. Yeah. These people. So I feel like the relationships become more intimate and closer and more genuine than compared to most other platforms.
Maggie: (00:26:35) Yeah, absolutely. Are you using a clubhouse to somehow create those relationships and build those relationships? Um, for dash of media and downshifting as well. And have you created any relationships on couples for that reason?
Tinger: (00:26:47) Yes. Yes. So initially when I started, my friend was telling me was like, Tinder, you have such a, my friend, uh, Wolf Exline gin. He's like knowledge from your experience, like, why don't you come to clubhouse and just share some of this information? And I was like, okay, sure. Someone wants to listen to it, but I wasn't sure what clubhouse was at the time. And so when I went on. All these people ask questions. And I was like, Oh, this is great. Cause I love to help people. So to me it was rewarding as hopefully it was for the people who are listening and asking questions. Um, and then from there, because I was doing it more often, I actually start to build relationships with other moderators or people who are just listening, but also would message me on the side. Um, you know, basically either thinking you're asking me questions, um, and then just like connecting, like. Two different levels. Number one, where I get to create what I have relationships now with the creators that I don't think I would normally have access to. So that's really cool. Like I like yesterday I saw two creators, like who followed me? I was like, Oh, I get it. I get giddy too. Even if I have like a hundred thousand, I get excited. And then, you know, and then I got, because I'm teaching, um, a lot of these, uh, people who are interested in this topic, including other brands, because, you know, sometimes some of the people working on the brand side, they don't have as much experience as I do. Cause I'm probably like a decade old. Um, you know, um, and so because of that, I, you know, I helped them as well. And so like, I'm talking about like, like. Roku Weber. She had WIC, um, Coca Cola and just connecting with them. But that's because I genuinely like to meet people. And I think that shows, and that's why they're more open to like working with me and like, and you know, just like they say, shoot your shot. If they're like gonna follow you on the app thing, follow them back and be proactive and Deanna, and just say like, Hey, I love speaking with you. I'd love to learn more about how I can help your business. And then that's it. And just try to get on a call with them because. And once, once you get on a call with them, no, one's going to say no, unless you really mess it up, but no, one's going to say now.
Bryan: (00:28:59) So just, yeah, I like that approach and I do feel like flip house does level off the playing field right now. Access to people that normally won't ignore you in an Instagram DM.
Tinger: (00:29:11) I have like Cashmore and like, and Lewis Howes, and like Andrew Reichmann and original, like all his people follow me. I'm like, Oh my gosh. Like they even know who I am, you know, really, really cool. And, and just connecting with people in different industries. And, and also I like going there for it. Two other reasons. Number one, I like to learn from other industries, whether it's like Bitcoin, which I like crypto, I like to learn about cryptocurrencies. Um, and then also just. Just storytelling about like, within our community, just to, you know, kind of expand your mind and then like favorite clubs I've been listening to is Calila by club. Have you heard of that? Yeah. And it was late, late at night. Oh yeah. And I was actually, um, in the lullaby club before it was the lullaby club with Axel, like when he had like 15 people in the room and I was just like listened to his music and now he's just. Completely blown up and I'm so proud of him and it's, it's really cool. So like you can utilize that platform however you want.
Bryan: (00:30:15) Yeah. That's, that's so cool to like hear, and I guess like the next segment I want to talk about is yourself and talking about mental health. Cause I feel like as entrepreneurs, it's awfully often a very lonely path where you're filled with self doubt, you're filled with fears or fell away. What the hell moments, you know, like how, what kind of measures have, I know your soul will found in two, which is especially more difficult. Like what kind of type of routines or, or affirmations or anything that you do to keep yourself moving and moving forward.
Tinger: (00:30:51) Yeah. You know, I first have to like give a big credit to my parents, especially my dad who was always like, you can do a, don't worry. Don't let other people tell you otherwise. And my mom would say the same thing. So I was lucky, even though sometimes they would have doubts. Like, are you sure you want to do this? You know, like I would have to tell them like, Hey yeah, I really need your support. I know you have a lot of doubts, but could you please, you can see yourself right now, but I'm not asking you money. Please. Definitely keep it to yourself. Okay. Um, and then another part is, uh, I have a friend named Shumon Derrick, and he helped me go through a lot of these different exercises to help remove like a lot of self doubt and, um, you know, increase my positive mindset and like to listen to YouTube channels and podcasts and all of those things. Do help. And, and it's like any muscle you got to keep practicing, uh, these types of like reef, what they call like reframing, you know, instead of like, Oh gosh, I, I can't do this today. Just say, okay, it's a challenge, but let me find expert by three XYZ steps to make sure it happens. And sometimes I have to tell myself like, okay, I have no choice. And if you realize you have no choice, you got to make it work. And for me, I told myself, like, I can't go back to corporate. I can't like tell my parents I'm a failure because that's not a choice. Like I don't want to move back to my mom's house. You know, it's that added pressure for myself. Um, you know, that I don't want to, I don't want those things to happen. So I have to force myself to make it work and. I also want to say that one of my old, um, managers at one of my, uh, um, my advertising companies, she was like, uh, like a military Sergeant. She would be like, I would tell him like, Oh, I'm done. Like, I couldn't find the answer to this. She's like, no, I'm like, okay, tiger mom. And I'm glad she made me. She forced me to do that. And to not give up, she's like, you can not give up until the VP of operations says. That he doesn't have an answer to. And so I always keep that in the back of my mind, like, Hey, figure, figuring out a way. There's a way. So
Maggie: (00:32:59) wow. Love that mentality. It's it's it's it just definitely shows how strong you are as a person.
Tinger: (00:33:05) And I, there are many days I do have a lot of cells. Self doubt are many days that do get very lonely because as you guys know as entrepreneurs as well, like, you know, you're working, you're typing away, creating projects, um, you know, and whatnot. And like, so you're by yourself a lot of times. And I think people don't realize they just see, you know, the glamorous I like, Oh, Tinker's like out traveling. Oh, tinkers. It's like, but they don't understand like, Oh, by the way, I only slept like five hours last night. And for this entire trip, especially with my last trip to Mexico, they don't understand that. Um, I like had like a whole schedule and then by the time it's like nine, 10 o'clock. I have to go to my room. I have to actually finish like, responding to emails for like current campaigns, old campaigns, uh, new campaigns. And then. And then I had to wake up really early in the morning to like, like maybe like take certain photos of the state because now like it starting eight o'clock I have to leave the property and do all these other, um, projects or like, you know, other. Things for the tourism board. So I think people forget that and sometimes I have to go on these press trips alone. And so I go back to my hotel at night and, you know, it was just me and I mean, luckily I have friends all over the world so I can call them anytime of the day. Um, but yeah, it does, it does get lonely when I'm like answering emails for myself. So I think having clubhouse and having kind of like virtual friends do that is like, it does help, but it's not the same as in-person. Yeah.
Bryan: (00:34:37) Just out of curiosity too. I think a lot of us suffer from analysis paralysis where it takes a long time for us to execute an idea. It's just kind of herself fearful of something, you know? And just the point, the point of reference to, like, how long were you thinking about like this life that you wanted before you actually executed and left corporate? I feel like that jump for a lot of people. It is a huge hurdle and a lot of people never jumped. And when they do, it's like, you're still straightened by fear that they can't do it anymore. So I just want to know what the planning process and the thought process was like for you.
Tinger: (00:35:14) You know, I think when I first start, I probably fully didn't become a, have my LLC or establish my LLC until maybe two and a half years into doing this blog. Cause I was working part time. Um, partly fear, partly financial, um, uh, many different things. And I think the turning point was when, you know, I, like I mentioned, there was a conflict of potential interest. Um, I just told myself like, I have to jump and I have to just take a leap of faith. And regardless of people who doubt me, I can't do that for myself. If I do that for myself, I am not going to go anywhere and I don't want to go back to corporate. So I think the it's like the love, like either you're getting pushed or pull, and I think I was getting like pushed in that direction. Um, and then eventually I got. Pulled more into what I'm doing. Just, you know, kind of based on helping people and always sticking to that. Like, what am I doing? Cause they're not got a days on, like, I don't want to create content. Like I'm tired of this or I'm just, you know, like sometimes I wish it would be easier for me to just go back and work for someone. So it can be a little bit mindless, but it's just not fulfilling. I think you can get stressed about, um, Not having a job versus, and also stress about having a job that you don't like, that you're bored of.
Maggie: (00:36:37) Yeah, absolutely. Yeah. Very, very true. I think that resonates with a lot of us, especially in Asian hustle network. Um, just being like a female Asian leader in this industry, did you have to go through any like barriers or obstacles and if so, like how did you overcome them now?
Tinger: (00:36:56) I think in terms of barriers. Gosh. I mean, I'm sure there's a lot of barriers that I've had to overcome just by being an individual and maybe not. Being like a huge conglomerate. I think that was probably, that's probably sometimes my biggest hurdle versus being female or being Asian. Um, I think mainly because I just don't think of it that way. I just think like, Oh, I'm a, maybe a small business compared to like these multi-million dollar businesses and hopefully I will get there. Um, I think those are kind of like where I think of, like, I try not to take race into consideration, although it is, it definitely is, but I just try to do it on merit and value and what I can bring to the table. And so even on my Instagram page alone, like I want to say. Majority of my audience is probably not Asian, maybe 50% or less are Asian. And I have like a really diverse group of people who are following me. And the main reason is because I I'm trying to appeal to people who have a specific mindset versus someone with a specific cultural background. And the mindset is like, how can we be open? How can we like be more empathetic? How can we like learn from each other and, and, you know, enjoy each other's like food and culture and be curious, um, To me, that's more important. And I think sometimes one of the biggest struggles just on my end personally, is how can I convey what I want to say in the most efficient way, the most articulate way, and also in a way that's fun and as it's and, and entertaining.
Maggie: (00:38:36) Yeah. I love that you bring your platform and you use your platform to bring people together because you try different foods from like many, many different cultures.
Bryan: (00:38:43) So I'm going to ask the second to last question. So, what is the one thing you can do today to improve a business tomorrow
Tinger: (00:38:51) for more help and get more help? Um, it's something I'm working on because I like to be in the know of everything, but in order to, you know, move forward faster, I do need to continuously like build up my team. Um, so it's, it's something I'm working on. I do have, uh, a couple of different people who are helping me, um, Yeah, it's, it's definitely just kind of letting go of the control a little bit and just trusting the process. And that's what I had to tell myself too.
Bryan: (00:39:23) Every, I think every entrepreneur has an issue, right? The issue control issue. Oh, you're not doing it right. Just do it myself after they buy, you're going to burn yourself out. You can't, you can't scale that way, you know? So you have to learn how to trust and build and build the team is difficult, you know?
Tinger: (00:39:41) And, and also like you, you have to take time to like train someone. And that does take time when I'm like, Oh, I can just do myself and phone. Just take five seconds. But like those five seconds, keep adding up to like a lot longer than that. Yeah. Someone as well.
Maggie: (00:39:54) Yeah, absolutely. Um, and so we have a last question for you, but I might have a bonus question for you later on. Um, but our last question would be what one advice could you give to an aspiring entrepreneur,
Tinger: (00:40:08) to her surroundings with people that will continue to support you? Um, even if it's through sharing words of encouragement, um, but ultimately you have to trust yourself. Don't let other people like, uh, You bog you down by saying like, Oh, your opinion is not valid. You have to trust yourself and surround yourself with people who will support you because it's not easy. It's very difficult. It's very, very lonely this process. Um, but if you can pursue a year and like keep those things in mind and how you can always help people, then you will succeed in what you're looking to do.
Maggie: (00:40:50) Love that advice. And are my bonus question that I'm very curious about is what is your hands down, favorite food to eat while ensuring that you're staying healthy.
Tinger: (00:41:02) Oh, and see how, um, Oh gosh. Yeah. Caught me a little off, one of my favorite foods that I do like to eat. And I do eat often. Is this a noodle it's called shirataki noodles. Have you I've heard of it before? Yeah, I don't. I don't get to eat it too, too often. Yeah, it's a low carb noodle. You can get it at like whole foods or like, especially in the Asian market. And also sometimes like, you know, the general markets like Ralphs and I love it because it's like 10 calories, like almost no carbs. And you can make that into like any pasta dish that you could possibly want to kind of like, you feel like you're eating carbs and not eating. Um, but if it were like any guilty pleasure food that I say. Calories didn't matter or carbs matter. I would hands down, eat tamales or barbecue, pork buns. Those are probably one of my two favorites and then it's pizza. So I think that was the one of the first American cars I remember growing up eating was pizza. So yeah, I think those three,
Maggie: (00:42:13) I was, I was still going to ask you what your guilty pleasure as well. Cause you sounded very excited. You knew exactly what your, what is your guilty pleasure?
Tinger: (00:42:24) Common questions I get is like, yeah, what's your guilty pleasure. So I always remember those off the top of my head. I mean, there's a lot of different, healthy types of foods you can eat. And I think that's what people forget is that, that they think like, Oh, healthy food. It's like rabbit food or whatnot, but it's like, And healthy again, can be subjective for me. It's like lower carb foods. So for instance, if you want to eat lower carb foods, you can have like Korean barbecue, Japanese barbecue, like, you know, middle Eastern barbecue. You can have like . So there's a lot of different options that you can choose from. And I'm just presenting those ideas too. My audience.
Maggie: (00:43:02) Right. Love it. Amazing ending. Right? How can our listeners find out more about you online?
Tinger: (00:43:08) Sure they can DM me on, uh, firstname.lastname@example.org. And you know, if they want to check out my website, um, or like, you know, find me on clubhouse, I'm on the club pretty frequently. Ticketek sound.
Bryan: (00:43:28) Thank you so much for being on today's podcast. It's so good hearing from you and learning from you. Thank you.
Maggie: (00:43:02) Yeah, it was great learning about your you and your story. Thank you so much for being on the show. Tinger
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