Third time’s a charm. Three seems to be our brain’s favorite number, often serving as a rule of thumb in storytelling, memory, and design. It strikes the perfect balance—long enough to be satisfying, yet short enough to avoid feeling overwhelming. This is known as the rule of three.

In marketing, the rule of three can be applied to everything from design to copywriting to sales. Here are three ways you can incorporate this powerful principle into your work:

1. Taglines and Slogans

With only three words, your taglines do not feel too long or too short. It’s enough for a build-up, climax, and resolution. Our brain naturally responds to the patterns of three, therefore making three-word taglines more impactful.

Example: 

“Veni, Vidi, Vici” (I came, I saw, I conquered) – Julius Caesar

“Just Do It” – Nike 

“I’m Lovin’ It” – McDonald’s

2. Design Colors

When creating a color palette, think of three colors that complement each other to enhance your brand: primary color (the core of your brand identity), secondary color (adds depth and supports the primary), and accent color (used sparingly to highlight key elements and draw attention).

3. Brand Story

Structure your brand story in three acts—setup, confrontation, and resolution—to make your narrative clear, concise, and compelling.

Why Asian Hustle Solutions?

At Asian Hustle Solutions, we believe in the power of three: clarity, strategy, and execution. Our services are built to guide Asian entrepreneurs through every stage of their journey—defining your vision, building your brand, and scaling your business.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/