Before becoming a loyal customer, a lead has to interact with your product/service at various stages. This entire process is summarized in the customer journey, divided into 5 main stages:

• Awareness: The customer becomes aware of your brand and your product, usually through search engines when searching for a solution to their problem.
• Consideration: The customer is aware of your brands but also your competitors’;, they start wondering which of the options they should choose from.
• Purchase: The customer makes a buying decision, either from your brand or your competitors’.
• Retention: After the purchase, you need to consider how to get them to repurchase many more times, since retaining is cheaper than recruiting.
• Advocacy: At this stage, the customer is basically your brand ambassador., Tthey love your product;, they tell their acquaintances about your product.

Understanding the journey and what stage the audience is at can help you understand their needs and adjust accordingly. Each stage has a different touchpoint as well, so adjusting to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/