Celeste Perez // S3 Ep 204 // Embracing Uncertainty in Entrepreneurship

Welcome back to Season 3, Episode 204 of the Asian Hustle Network Podcast! We are very excited to have Celeste Perez on this week's show with our host, Misa Chien.

Celeste is a creative entrepreneur with experience in branding, product development, multimedia content creation, and marketing. Her latest food and beverage product is Droplet, a stress-balancing adaptogen beverage. Since its launch in March of 2020, Droplet has since won two Dieline Awards in Brand Identity and Packaging, and has been featured in the New York Times, Forbes, and Vogue. The brand is now available at drinkdroplet.com, Erewhon Market, Urban Outfitters, and over 450 independent retailers in the USA, Canada, and EU.

In 2015, Celeste launched Well Fed, a modern branding studio and product foundry. Well Fed’s clients include celebrity talent, VC’s, and CPG innovators like Range Media, tyb.xyz, Wanderlust Creamery, and SBE Hospitality Group's portfolio of luxury properties worldwide. Prior to Well Fed, Celeste started her career doing product development at Disney Consumer Products, and launched her first DTC organic skincare line, Nectar, at the age of 23.

In 2017, Celeste launched Artful, an all-online design studio providing meaningful work for creative women. With designers, developers, and content creators, Artful offers fair pay and flexible work schedules for women in developing economies. Her experience as a freelance creative also led her to start FreelanceIsntFreeCA.org, a campaign to enact laws protecting California's 2 million freelancers from non-payment.

Celeste graduated from USC with a degree in broadcast journalism, and minors in music and entrepreneurship. A champion of LA’s food scene, Celeste became a trusted local community & culture guide for corporate teams at Google, Airbnb, YouTube, and Nestlé. As a host, her "bite-sized" food and travel videos have garnered millions of views on AppleTV and Tastemade, where she has also hosted episodes of Taste Test, a foodie trivia show for Snapchat Discover.

Celeste is based in Los Angeles and proudly represents her Filipino-American heritage.

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