I think we want to show that we see you, we know you're bad ass, we know you're empathetic leaders, you're athletes, movie stars, fashion icons, and moguls, but you're also Americans too
Two years before I started the company while I was working at Lyft, I had team events regularly but nobody ever wants to plan which helped me identify the pain points for Offsyte.
I was just at that state where I felt like I was at rock bottom, I had nothing going for me again, but I realized, in these couple of years I tried a lot of creative paths and I'm still alive. I'm still surviving and I learned a lot actually. I learned a lot about taking risks. I learned a lot about just carving your own path, all these creative skills, entrepreneurship skills.
It went viral and I was like, whoa, what do I do with this? This is crazy and with all that in mind I get emails in my inbox for real record labels which is insane.
I felt like if I portrayed this confidence through my photos, I would eventually, you know, start to integrate that into my own life and I really feel like that's what's happened
Because I identify as non-binary and I'm queer and there just had never been a radio show in Taiwan centered on that. I was really lucky that our radio manager helped to push that through and I was able to do the show and have that representation.
I talked about dumpling and she said that I was very Asian and that I needed to keep my Korean to myself. The whole story went viral.
Honestly, it’s just something you just have to do, it’s not like you can sit there and someone is going to do it for you. So it’s just at that point where it’s like, you just have to do it
I had my eyes wide open, like, wow, there's this whole world out here of how these get funded, how they deploy capital and I just absorbed it like a sponge.
We decided to build this brand by hitting the streets of New York city, pitching this to retail buyers, restaurant owners with literally a backpack full of sparkling water that I would take on the subway with me
I took over and in two weeks, came up with the idea for the ratchets campaign did the website, the marketing and changed it to Arena KTown. The rest was history.
Assume that you have product-market fit, but fundamentally if your underlying unit economics is not sustainable and your customers, aren't really sticky and they're not constantly coming back to the platform and using it more then it becomes really hard and really expensive to grow your product